SUNSILK announces association with 2 STATES

SUNSILK announces association with 2 STATES

launching exclusive movie merchandize packs

 

Sunsilk, India’s premium hair care brand announced a one-of-its kind collaboration as the partner of Nadiadwala & Dharma Production’s produced upcoming Bollywood movie ‘2 States’, an Indian Romantic Drama film based on the 2009 novel of the same name written by Chetan Bhagat.

The film is a story about a journey of one young couple from their college love phase to marriage, starring Arjun Kapoor as ‘Krish Malhotra’, a typical fun loving Punjabi boy and Alia Bhatt as ‘Ananya Subramaniam’, a stunningly smart yet a cultured girl from a Tamil- Brahmin family. It is a humorous take on inter community marriages in India.

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The movie is in collaboration with the leading hair-care expert, Sunsilk; a brand that has always stood for a ‘now or never’ attitude. The brand has associated with the character ‘Ananya’ within the film with perfect fit.  Full of optimism and gusto, Ananya believes in facing challenges with a smile. Ready to bag her dream job as a Sunsilk brand manager in the film, she fears nothing. She mirrors a typical Sunsilk girl’s personality- a dynamic and an optimistic girl who wants to chart her own course.

The occasion witnessed the launch of a ‘2 States’– centric Sunsilk Natural Recharge TV commercial introducing the exclusive campaign. In addition, the lead pair of the movie – Arjun Kapoor and Alia Bhatt also unveiled the contest and exclusive merchandize in front of the media.

For 20-something single girls, hair is often an emotional rollercoaster. Sunsilk understands this and provides a complete hair care solution that gives a 20 something girl the confidence to express herself. On this occasion the brand launched its new variant Sunsilk Natural Recharge association within the film along with its exclusive movie merchandize packs for an online contest ‘Sunsilk Dream Job’.

Speaking at the event, Srinandan Sundaram, General Manager- Hair care at Hindustan Unilever Ltd, said, “We are very excited to associate with 2 States, the next big blockbuster of the year. This movie is a perfect fit for us since it truly embodies what our brand stands for. It was unique for us as our partnership stands strong right from within the film’s storyline via the main female lead- Ananya. Sunsilk celebrates a 20 something girl’s confidence to express herself.  Therefore to further engage with our consumers, we are also launching an exciting ‘Sunsilk Dream Job’ digital campaign that would run parallel to the movie. The idea is to get four regular aspiring girls a chance to live their dream job. Actress, Stylist or VJ – whatever their dream jobs might be, Sunsilk and Ananya will work together to make it happen. We are confident that this partnership will bring more excitement for our consumers.”

Commenting on the association, Apoorva Mehta, CEO- Dharma Productions said, “Sunsilk & Dharma Productions are two huge brands that receive immense respect for their premium quality products! For a young and fresh film like 2 States, it was important for us to only partner with a brand that would perfectly fit with the young attitude and expression of the lead characters, played by Arjun Kapoor and Alia Bhatt. We couldn’t have found a better fit than Sunsilk that would reflect best with the confident and attractive personality of Ananya, the lead female character played by Alia.  It also helps that hair plays a big role for us in showcasing her personality transformation from her college days to a professional! So this association is no doubt an apt coming together of two quality brands in a unique way!”

Highlighting this unique collaboration, Amin Lakhani, leader, South Asia, Team Unilever, Mindshare, said, “This movie partnership brings us immense pride both for its uniqueness and detailing. It is our constant endeavour to offer our client unique media opportunities to connect their brands to the passion point of its target consumer. Movies are no doubt the biggest passion in our country and we believe in its power to strengthen & differentiate brand conversations. Our mission is therefore to make movies a priority media platform and intrinsic to the brand’s content strategy. ”

VICHY Laboratories’ Capital Soleil range

Welcome summers with VICHY Laboratories’ Capital Soleil range

~ 1st sun protection that reveals skin beauty~

Research suggests that both Ultra violet rays of the Sun, UVA and UVB are equally responsible for skin damage. Vichy Laboratories’ comprehensive solution to this growing predicament is the revolutionary Capital Soleil range, a sunscreen containing anti-oxidant minerals for balanced and double protection.

Get the flawless sun protection technology from Vichy this summer with the Capital Soleil Range that consists of Capital Soleil Cream SPF50+, Capital Soleil Micro Fluid Mat SPF50 and Capital Soliel Spray SPF50. The sunscreen comprises of broad-spectrum UVA-UVB protection and is effective towards short wave UVA as well as long wave UVA. It contains patented Mexoryl while also being Photostable and water-resistant. The product is Paraben-free, Hypoallergenic and tested under dermatological control with Vichy Thermal Spa Water.

The Range:

  • CAPITAL SOLEIL Velvety Cream SPF 50 (Skin type – Normal to Dry Skin

CAPITAL SOLEIL Velvety Cream SPF 50

Velvety Cream’s complexion refining action provides optimum sun protection from UV and long range UVA with Mexoryl SX and XL. The skin is protected from the harmful effects of the sun, brown spots and from the sun induced premature ageing. The velvety formula allows a soft and silky finish.

MRP – Rs 890 for 50ml

  • CAPITAL SOLEIL Mattifying Face Fluid Dry Touch (Skin type –Oily & Acne Pone skin)

CAPITAL SOLEIL Mattifying Face Fluid Dry Touch

Capital Soleil Dry Touch enriched with MEXORYL, which helps protect the genetic capital against sun damage, brown spots, and sun induced premature skin ageing. It has a unique texture, which has Silica micro-beeds, that Disperses sebum and has a light scattering effect to avoid shine along with Cornstarch powder that absorbs sebum droplets on skin surface to enhance powdery feel and softness

MRP – Rs 890 for 50ml

  • CAPITAL SOLEIL Micro Fluid Mat, High Protection for face SPF 50+ (Skin Type – Combination to Oily Skin)

CAPITAL SOLEIL Micro Fluid Mat, High Protection for face SPF 50+

 

Under the action of UV rays, combination to oily skin has a paradoxical behaviour: sebum production goes into overdrive and at the same time the skin becomes dry within. As a result the skin looks shiny on the surface and feels dry within. Micro-fluid mat is a formula enriched with Sebostop, sebum absorbing micro-particules, in order to instantly mattify skin.

MRP – Rs 1350 for 40ml

  • CAPITAL SOLEIL SPRAY SPF 50+/UVA Ultra (Skin Type – Normal to Dry Skin)

A micro-diffusion technology, which allows Capital Soleil, sprays to be applied evenly for uniform protection without cracks and Spray textures that are characterized by ease of application and freshness; they are also not greasy, not sticky and penetrate rapidly, without leaving white marks on the skin, even with high SPF.

MRP – Rs. 1790 for 200ml

UVA Rays can cause wrinkles, pigmentation disorders, sunspots, immediate darkening of the pre-formed melanin while UVB rays are a source of sunburns and tanning by stimulating melanocytes to produce melanin rapidly. It has also been found that pro-longed exposure to both of these rays can induce ageing and skin cancer. Health-conscious consumers hence demand a potently shielding Sunscreen for daily application. In such a scenario, a good Sunscreen like the Capital Soleil should fulfill the following factors:

  1. Complete protection:  Thorough measure of the Protection factor against both UVB & UVA rays thus protecting the skin’s Health, Youth and Beauty.
  2. High Safety: Should be Hypoallergenic, friendly with sensitive skin, Non-comedogenic
  3. Texture: Should be easily absorbing and should suit different skin types
  4. Resistance: Not influenced or affected by Water or Sweat

So, enjoy a bright and sunny day hesitant-free with Vichy’s Capital Soleil range and open the door to a smooth, soft and sun protected you with your favorite sunscreen this season.

  AVAILABILITY:

  • At select pharmacies in all major cities.
  • Orders can also be placed online (No delivery charges).
  • To place orders or to locate the nearest Vichy store log on to: www.vichyindia.com

 Note : Sent by Brand PR

TRESemmé introduces the new Split Remedy Range

Looking for a Scissor Free Solution to Split-Ends???

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One of the favourite hair care brands of New York’s fashionistas, TRESemmé, has always been driven by a simple truth; every woman deserves to look fabulous as if she has just stepped out of a salon. Recommended by hair stylists all over the world, TRESemmé unveils the secret of split end rescued, salon style hair at home every day with the new TRESemmé Split Remedy Range.

Women often complain of a bad hair day and hide their tresses compromising on style. Split ends, as a matter of fact, may actually be one of the reasons why women experience a bad hair day and hide their tresses. Excessive use of heat styling tools, chemical processing, bleaching and prolonged exposure to sun are known to cause damage and may contribute to split ends.  Most women believe a salon haircut is the solution to get rid of split ends. Unfortunately, it makes one compromise on length as well as hairstyles.

TRESemmé understands women’s intrinsic desire for salon gorgeous hair at home and the need to style hair without compromise. Hence, it introduces its specially designed Split Remedy range, for women seeking a solution to split ends and enjoy their beautiful length.

The new range incorporates Amino Vitamin Blend and helps to rescue split ends, resulting in – easier to style, more manageable, shiny and stronger hair.

TRESemmé Split Remedy Shampoo gently cleanses hair of oil and dirt while the TRESemmé Split Remedy Rinse Out Conditioner conditions hair strands leaving your hair look healthy and stay smooth. TRESemmé Split Remedy is a salon quality formulation with Amino-vitamin blend and helps rescue up to 96% of split ends with use of shampoo and conditioner in just three washes for healthy-looking, smooth hair ready to style.

TRESemmé Split Remedy is the new secret to Diana Penty’s scissor free tresses. “My hair undergoes a lot of styling on a regular basis and split ends would rob my hair off its near perfect polished finish. The solution I resorted to until now was a haircut which meant compromising on my length, which is very dear to me. With theTRESemmé Split Remedy range, I have found an appropriate solution. TRESemmé Split Remedy is a quick and easy solution to achieve split ends rescued salon gorgeous look without compromise.”

TRESemmé Global Hairstylist, Marcus Francis, “Each of TRESemmé’ variants is unique and is formulated to work brilliantly for specific hair needs. The new Split Remedy is an amazing product that helps tackle a universal hair problem allowing women to experiment with different styles and lengths with confidence. One doesn’t need to compromise on their style quotient by hiding or cutting hair.”

Speaking at the launch of TRESemmé Split Remedy, Srinandan Sundaram, General Manager, Haircare, Hindustan Unilever Limited said, “Indian women aspire to attain salon like gorgeous hair. We at TRESemmé understand this intrinsic aspiration and have addressed this need of hair transformation for women at home with salon innovations. TRESemmé Split Remedy is our latest offering that will help women achieve salon like hair without compromise.”

How does it work?  The Innovative range contains Silicone, amino-vitamin blend and conditioning ingredients. All these ingredients from the formulation work in synergy to reduce split ends of hair fibre. The Silicone in the formulation has ability to form a lubricating layer on hair fibre. When hair is treated with shampoo and conditioner this layer helps to coat hair fibre to help bring hair fibres and split ends together. This layer also helps to reduce friction between 2 fibres and improve hair alignment

This also includes blend of vitamins- Vit H, Vit B3, Vit C and Vit E along with lysine all known nourishing ingredients. The formula also contains poly electrolyte complex, oppositely charged polymers which are known to aid bringing split ends together.

Note: Send by Brand PR

Lakmé Absolute Illusion make-up range

This summer create an interplay of light and colors with Lakmé Absolute Illusion make-up range

Lakmé unveils the statement for the season which will be showcased by Rajesh Pratap Singh at

Lakmé Fashion Week Summer/Resort’14 Grand Finale

New Delhi, 18 February 2014: Raising the curtain on this season’s style statement, Lakmé along with Rajesh Pratap Singh – grand finale designer for Lakmé Fashion Week Summer/ Resort 2014, today launched Lakmé Absolute Illusion, the latest fashion week collection that will create magic on the runway on 16th March 2014.

Inspired by illusions, the Grand Finale of Lakmé Fashion Week Summer/Resort 2014 will be a magnificent interplay of light and color through make-up and outfits that are true to the designer’s signature style.

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Lakmé Absolute Illusion will comprise of eight metallic shimmer eyeshadow monos and four limited edition nail colors. Lakmé’s trend forecast for the season is dominated by bold lustrous eyes in metallic pearl hues of Pink, Gold, Blue, Black, Starlight and Peach.

Lakmé Absolute Color Illusion Pearl Eyeshadow can be used wet for a molten look or dry for a metallic finish. The limited edition Lakmé Absolute Color Illusion Nails come in four dual tone shades that are sure to be this season’s must-haves.

The rich colors of the entire collection reflect a modern style that will take centre-stage at the Lakmé Fashion Week Summer/ Resort 2014 Grand Finale. Rajesh Pratap Singh’s collection, inspired by Lakmé Absolute Color Illusion, will represent his signature style of simplistic cuts and minimal but flawless detailing.

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Speaking at the launch, Purnima Lamba – Head of Innovation at Lakmé said, “This season we are infusing the magic of color and light into summer with the Lakmé Absolute Illusion range. The cool metallic shades spell mystery with each stroke. The Lakmé Absolute Color Illusion Eyeshadow monos are an absolute must-have for every make-up enthusiast. We look forward to a spellbinding finale with Rajesh Pratap Singh’s interpretation of Illusion in his unique texture”

Commenting on the launch, Rajesh Pratap Singh said, “This is the first time I have associated with Lakmé Fashion Week and I am honored to showcase my designs on this platform as the Grand Finale Designer for LFW SR 2014.The collection is inspired by Lakmé statement of Illusion and will be a grand showcase of dual texture, modernistic style and metallic colors.”

Speaking on the occasion of the launch, celebrity make-up artist and Lakmé expert, Daniel Bauer said “With the Lakmé Absolute Illusion make-up range, Lakmé brings yet another International beauty trend to the Indian market. It’s an honour to be yet again asked to create the LFW statement looks – for this season we have created the looks with Kareena Kapoor; they embody mystery and allure with just a sprinkle of shimmer.

The metallic bold hues in dual tones give the ultimate shine and finish, making it a creative delight for any make-up artist. We believe metallic eyes will be the big beauty trend for the upcoming months “.

The products will hit stores across India from March 21st 2014 onwards with Lakmé Absolute Color Illusion Pearl Eyeshadow priced at Rs.750 and Lakmé Absolute Color Illusion Nails priced at Rs.200.

Note : Sent By Brand PR 

Sunsilk’s New Natural Recharge Range

Hair is every girl’s prized possession. Whether she is trekking up a mountain, riding a bike on a hot, humid day, or cycling around the city, worries about looking after the strength of our hair can sometimes get in the way of life. But not anymore, – thanks to Sunsilk Natural Recharge, your hair’s natural look and strength can now be replenished. This new range has been tested to makes hair look two times thicker and up to five times stronger, allowing girls to feel confident and fired-up with their worry-free hair.

GIVE YOUR HAIR the NOURISHMENT WITH THE RECHARGE IT NEEDS with Sunsilk natural recharge.

FINAL PACK 22OCT_R1

New Sunsilk Natural Recharge Strong and abundant is infused with ginseng plant root extract. It helps to strengthen, nourish and recharge tired hair making your hair look thick & abundant. The new formulation has been co-created by celebrity hair stylist and Sunsilk expert, Jamal Hammadi, to recharge hair’s natural look and strength so that young girls, have one less worry on their mind! For best results, use the conditioner along with the shampoo

Commenting on the launch of this path-breaking formula, Jamal Hammadi says, “Plant root extracts from the likes of ginseng have been used for thousands of years in beauty and health remedies but now I see them on trend more than ever!”

 Sunsilk natural recharge strong & abundant is infused with ginseng plant root extract.  It gives your hair strength and vitality so that girls can live their life to the full with their strong beautiful and visibly abundant hair.  He is extremely proud of New Sunsilk Natural Recharge range as it really does give hair a recharge. Girls can now ride bikes, Trek Mountains, without having to worry about their hair. Sunsilk natural recharge strong & abundant is infused with plant roots.  It gives your hair strength and vitality so that girls can live their life to the full with their strong beautiful thick hair.

Price : Shampoo – 80ml for Rs. 64 & 180 ml for Rs. 132

                 Conditioner – 80 ml for Rs. 64 & 180 ml for Rs. 132

So if you are looking for a new shampoo & conditioner that gives your hair the strength and abundance you want and deserve, take a chance and try Sunsilk Natural Recharge!

Note : Note sent by Brand PR

Lakmé 9to5 range- Exciting new Lip Liners

Now Lip Liners from the Lakmé 9to5 range

Exciting new Lip Liners for those perfectly luscious lips

Mumbai, 29th October 2013: After a successful launch a few months ago, Lakmé 9to5, now adds lip liners to its kitty of office styling products. Providing a longer lasting professional finish for perfectly defined lips, this new addition comes in six subtle shades best suited for daily office wear. The Lakmé 9to5 Lip Liners glide smoothly on the lips providing a satiny texture.

Dermatologically approved, these lip liners contain a waterproof, long-lasting formula that gives you luscious looking lips all day long.

Available in six shades: Brick Rose, Beige Pink, Boardroom Brown, Pink Blush, Red Carpet and Fine Wine

 Lip Linerr 9 to 5  Shade card 19 7 13

Priced at: Rs. 375/-

So make sure your office-styling kit is complete with this new addition in the Lakmé 9to5 range.

Note : Press Note sent by Brand PR

TRESemmé hair Masques

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TRESemmé presents its latest innovation – TRESemmé hair Masques

Mumbai, October 29, 2013: Since its inception, TRESemmé has always been driven by a simple truth; every woman deserves to look fabulous, like she may have just stepped out of a salon. Continuing this passion   TRESemmé introduces its latest innovations this year – TRESemmé Anti Breakage Masque and TRESemmé Smooth and Shine Masque. Specially designed for women seeking healthy looking, manageable and shiny hair; these masques are used by hair stylists all over the world.  The two new variants promise to pamper your hair to give it a beautiful nourished look for a salon looking hair at home! 

TRESemmé hair masques are formulated keeping in mind every woman’s intrinsic desire to look and feel gorgeous every day. Smooth and Shine masque is infused with Vitamin and silk protein  that nourishes and conditions your hair; Anti Breakage masque with Amino-Vitamin Complex  reduces hair breakage resulting in more manageable hair. TRESemmé hair masques’ intense conditioning properties make hair softer, smoother and more manageable, making it a must have this season.

Speaking at the launch of TRESemmé hair masques, Srinandan Sundaram, General Manager, Haircare, Hindustan Unilever Limited said, “TRESemmé believes in the intrinsic consumer aspiration to have salon like hair every day. Keeping in mind the rich salon heritage and professional-quality products, we are proud to extend our portfolio by introducing our latest innovation, the TRESemmé range of hair masques. These have been created to meet one of the demands of Indian consumers which is to deliver salon looking hair at home. We are certain that TRESemmé hair Masques will establish itself as a go-to product for every woman who aspires for a salon like look.”

TRESemmé Anti Breakage Masque: This intensive treatment with Amino-Vitamin Complex deeply moisturizes and nourishes damaged hair to reduce hair breakage. Experience the difference with just one use for smooth, healthy-looking and strong hair.

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How it works:

  • This masque works wonders to help restore and give moisturized look to over-processed and rough hair textures
  • You can use daily: it doesn’t build up or weigh down the hair
  • Use to rejuvenate and protect against hair breakage.

How to use:

  • Always start with TRESemmé Hairfall Defense Shampoo
  • Apply a generous amount, distributing evenly from the mid-lengths to ends.
  • Leave on for 3-5 minutes and rinse thoroughly.
  • Use at least once a week after shampooing for smooth, healthy looking and strong hair.

 Price: Rs 360 for 180 ml

Available only in select modern retail formats and select salons.

TRESemmé Smooth and Shine Masque: An intense conditioning formula especially designed for frizzy and unmanageable hair. The mask with vitamin and silk protein intensely conditions hair by replenishing the moisture from deep within to help tame frizz for softer, smoother hair that shines.

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How it works :

  • Penetrates deeply to transform frizz into silky soft & manageable hair
  • Intensely conditions to calm frizz and helps smoothing unruly hair
  • Leaves your hair looking salon-smooth

How to use:

  • Always start with TRESemmé Smooth and shine Shampoo
  • Apply a generous amount, distributing evenly from the mid-lengths to ends
  • Leave on for 3-5 minutes and rinse thoroughly
  • Use at least once a week after shampooing for smooth, healthy looking and strong hair

Price: Rs 360 for 180 ml

Available only in select modern retail format and select salons

 Note : Note sent by Brand PR