SUNSILK announces association with 2 STATES

SUNSILK announces association with 2 STATES

launching exclusive movie merchandize packs

 

Sunsilk, India’s premium hair care brand announced a one-of-its kind collaboration as the partner of Nadiadwala & Dharma Production’s produced upcoming Bollywood movie ‘2 States’, an Indian Romantic Drama film based on the 2009 novel of the same name written by Chetan Bhagat.

The film is a story about a journey of one young couple from their college love phase to marriage, starring Arjun Kapoor as ‘Krish Malhotra’, a typical fun loving Punjabi boy and Alia Bhatt as ‘Ananya Subramaniam’, a stunningly smart yet a cultured girl from a Tamil- Brahmin family. It is a humorous take on inter community marriages in India.

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The movie is in collaboration with the leading hair-care expert, Sunsilk; a brand that has always stood for a ‘now or never’ attitude. The brand has associated with the character ‘Ananya’ within the film with perfect fit.  Full of optimism and gusto, Ananya believes in facing challenges with a smile. Ready to bag her dream job as a Sunsilk brand manager in the film, she fears nothing. She mirrors a typical Sunsilk girl’s personality- a dynamic and an optimistic girl who wants to chart her own course.

The occasion witnessed the launch of a ‘2 States’– centric Sunsilk Natural Recharge TV commercial introducing the exclusive campaign. In addition, the lead pair of the movie – Arjun Kapoor and Alia Bhatt also unveiled the contest and exclusive merchandize in front of the media.

For 20-something single girls, hair is often an emotional rollercoaster. Sunsilk understands this and provides a complete hair care solution that gives a 20 something girl the confidence to express herself. On this occasion the brand launched its new variant Sunsilk Natural Recharge association within the film along with its exclusive movie merchandize packs for an online contest ‘Sunsilk Dream Job’.

Speaking at the event, Srinandan Sundaram, General Manager- Hair care at Hindustan Unilever Ltd, said, “We are very excited to associate with 2 States, the next big blockbuster of the year. This movie is a perfect fit for us since it truly embodies what our brand stands for. It was unique for us as our partnership stands strong right from within the film’s storyline via the main female lead- Ananya. Sunsilk celebrates a 20 something girl’s confidence to express herself.  Therefore to further engage with our consumers, we are also launching an exciting ‘Sunsilk Dream Job’ digital campaign that would run parallel to the movie. The idea is to get four regular aspiring girls a chance to live their dream job. Actress, Stylist or VJ – whatever their dream jobs might be, Sunsilk and Ananya will work together to make it happen. We are confident that this partnership will bring more excitement for our consumers.”

Commenting on the association, Apoorva Mehta, CEO- Dharma Productions said, “Sunsilk & Dharma Productions are two huge brands that receive immense respect for their premium quality products! For a young and fresh film like 2 States, it was important for us to only partner with a brand that would perfectly fit with the young attitude and expression of the lead characters, played by Arjun Kapoor and Alia Bhatt. We couldn’t have found a better fit than Sunsilk that would reflect best with the confident and attractive personality of Ananya, the lead female character played by Alia.  It also helps that hair plays a big role for us in showcasing her personality transformation from her college days to a professional! So this association is no doubt an apt coming together of two quality brands in a unique way!”

Highlighting this unique collaboration, Amin Lakhani, leader, South Asia, Team Unilever, Mindshare, said, “This movie partnership brings us immense pride both for its uniqueness and detailing. It is our constant endeavour to offer our client unique media opportunities to connect their brands to the passion point of its target consumer. Movies are no doubt the biggest passion in our country and we believe in its power to strengthen & differentiate brand conversations. Our mission is therefore to make movies a priority media platform and intrinsic to the brand’s content strategy. ”

Lakmé Absolute Illusion make-up range

This summer create an interplay of light and colors with Lakmé Absolute Illusion make-up range

Lakmé unveils the statement for the season which will be showcased by Rajesh Pratap Singh at

Lakmé Fashion Week Summer/Resort’14 Grand Finale

New Delhi, 18 February 2014: Raising the curtain on this season’s style statement, Lakmé along with Rajesh Pratap Singh – grand finale designer for Lakmé Fashion Week Summer/ Resort 2014, today launched Lakmé Absolute Illusion, the latest fashion week collection that will create magic on the runway on 16th March 2014.

Inspired by illusions, the Grand Finale of Lakmé Fashion Week Summer/Resort 2014 will be a magnificent interplay of light and color through make-up and outfits that are true to the designer’s signature style.

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Lakmé Absolute Illusion will comprise of eight metallic shimmer eyeshadow monos and four limited edition nail colors. Lakmé’s trend forecast for the season is dominated by bold lustrous eyes in metallic pearl hues of Pink, Gold, Blue, Black, Starlight and Peach.

Lakmé Absolute Color Illusion Pearl Eyeshadow can be used wet for a molten look or dry for a metallic finish. The limited edition Lakmé Absolute Color Illusion Nails come in four dual tone shades that are sure to be this season’s must-haves.

The rich colors of the entire collection reflect a modern style that will take centre-stage at the Lakmé Fashion Week Summer/ Resort 2014 Grand Finale. Rajesh Pratap Singh’s collection, inspired by Lakmé Absolute Color Illusion, will represent his signature style of simplistic cuts and minimal but flawless detailing.

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Speaking at the launch, Purnima Lamba – Head of Innovation at Lakmé said, “This season we are infusing the magic of color and light into summer with the Lakmé Absolute Illusion range. The cool metallic shades spell mystery with each stroke. The Lakmé Absolute Color Illusion Eyeshadow monos are an absolute must-have for every make-up enthusiast. We look forward to a spellbinding finale with Rajesh Pratap Singh’s interpretation of Illusion in his unique texture”

Commenting on the launch, Rajesh Pratap Singh said, “This is the first time I have associated with Lakmé Fashion Week and I am honored to showcase my designs on this platform as the Grand Finale Designer for LFW SR 2014.The collection is inspired by Lakmé statement of Illusion and will be a grand showcase of dual texture, modernistic style and metallic colors.”

Speaking on the occasion of the launch, celebrity make-up artist and Lakmé expert, Daniel Bauer said “With the Lakmé Absolute Illusion make-up range, Lakmé brings yet another International beauty trend to the Indian market. It’s an honour to be yet again asked to create the LFW statement looks – for this season we have created the looks with Kareena Kapoor; they embody mystery and allure with just a sprinkle of shimmer.

The metallic bold hues in dual tones give the ultimate shine and finish, making it a creative delight for any make-up artist. We believe metallic eyes will be the big beauty trend for the upcoming months “.

The products will hit stores across India from March 21st 2014 onwards with Lakmé Absolute Color Illusion Pearl Eyeshadow priced at Rs.750 and Lakmé Absolute Color Illusion Nails priced at Rs.200.

Note : Sent By Brand PR 

Kaya’s Intense Clarify HD

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Get High Definition Skin Clarity with Kaya’s Intense Clarify HD

Mumbai, September 10, 2013:  It is the beauty of the skin that adds to the grace of a woman and its radiance is what best compliments her elegance and poise. That is what she desires too, skin that becomes the envy of others! But sometimes, even the perfect skin-care regime doesn’t help get rid of those stubborn dark spots and uneven patches. Caused by prolonged exposure to the sun, hormonal influences, genetic factors and ageing, these spots come in the way of her confidence.

The Intense Clarify HD range from Kaya is the ultimate solution for uneven skin tone and hyper-pigmentation. This advanced product range comprises highly effective active ingredients which are popularly used by dermatologists to treat pigmentation. The exceptional blend of active ingredients in the products brightens skin, treats cellular discoloration and improves skin clarity.

The Intense Clarify HD comprises of three expert products as follows: –

Brightening Serum:

Helps in reducing freckles and age spots, thereby giving you a luminous, healthy and even-toned complexion. This cutting-edge formula contains Ferulic acid and Waltheria indica extracts that target spots at every process of melanin formation and prevent future pigmentation. Priced at Rs. 1490 for 30 ml

 Kaya_Brigtehing_Serum_Rs. 1490 for 30 ml

Brightening and Firming Eye Serum:

A synergetic combination of soy & rice peptides, yeast protein, Hyaluronic Acid and Seaweed Extract. This breakthrough product helps in reducing the appearance of puffiness and discoloration of skin around the eyes.  When used daily, this preventive product will help in enhancing firmness and combat signs of fatigue to restore a fresh, vibrant appearance around the eyes.  Priced at Rs. 990 for 10 ml

 Kaya_Brightening  and firming eye serum Rs. 990 for 10 ml

Pigmentation Reducing Complex:

A light-textured, fast absorbing cream which helps to reduce dark spots, tanning and pigmentation marks that are resistant and have been there for a long time. It contains highly potent actives like Azelaic acid and Phytic acid which are proven tyrosinase inhibitors. The actives not only help to reduce the spots but also prevent further darkening of skin. The Hydrating nature of the actives improves the feel of skin and keeps it soft and healthy. This product helps reduce dark spots in just 2 weeks. Priced at 990 for 30 ml

 Pigmentation Reducing Complex

So go ahead, flaunt your skin and let world be envious of your beauty!

Note : Press Note sent by brand PR

Lakmé launches India’s first makeover application

Lakmé launches India’s first makeover application

Now reinvent your look with just a click!

July 24, 2013, Mumbai: Lakmé, India’s leading beauty brand, now introduces India’s first ever makeover application that allows consumers to experiment with their looks and get an instant makeover with the vast Lakmé pallet.

Available under the ‘Lakmé Reinvent Studio’ section on the Lakmé website, this first of its kind application is designed to precision giving the users a chance to create a look for themselves using options across all categories including Face, Eyes, Lips, etc. The application also suggests products and shades that will suit a one’s face along with tips for application tips and tricks along with an option of emailing herself, the list of products used to create the look.

Lakmé Reinvent Studio in detail :

Face: This section covers options for  base make up including foundation, concealor, powder and blush. Each of these options contain a circulur color pallete of the Lakmé products available across all ranges including Classics, 9to5 and Absolute. Once the user selects the shade according to her skin tome, she is introduced to the details of the product including its price and shade number thus helping her with a ready recknor.

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Eye: For the eyes, the app allows user to play around with different styles, thickness options for eyeliners, kajal and mascara.  Be it on the model’s image available on the app or the user’s own picture, the app allows the user to reinvent their style virtually and thereby encouraging them to try different options in reality.

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Lip: This is the most exhaustive category with Lakmé’s wide range of lipsticks across Classics, 9to5 and Absolute available for the user to play with and select the lip color that suits her style and mood. It allows the user to define the lip liner, further apply the lip color as per preference and complete the look with the lip gloss.

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Nails: This segment is also designed to detail with the user being able to select the colour based on their nail style and skin tone.

Lakmé Looks: The most fascinating section of the application, it gives the user the chance to adapt her looks to the ones created on the Lakmé diva – Kareena Kapoor. The user simply has to choose their favourite Lakmé look and click on their image to witness the same look being re-created on them. Exciting looks like Night Look, Sultry Evenings, Cocktail Glamour, Corporate Power and Sundown Shimmer are among the many options available.

The application has been developed by Vdime Solutions and is sure to be one of the biggest innovations in the make-up industry as it allows consumers to reinvent looks and get that picture perfect make-over they have always dreamt of with just a click.

Before After: The app allows you to compare your looks before and after the makeover.image012

About Lakmé:

Contemporary Indian beauty expert Lakmé continuously innovates to offer a wide range of, high performance and world class color cosmetics, skincare products, and beauty salons. In addition to leveraging Unilever’s worldwide expertise, Lakmé also partners with the leading cosmetic house Milan-based Intercos Italia, Schwann Stabilo Germany and Paris-based Fiabila. Combining international cosmetic technology with an in-depth understanding of the Indian woman’s needs, Lakmé also offers its consumers a comprehensive beauty experience through its products and services at the Lakmé Salons and Studios. For further information log on to www.lakméindia.com

Note : Press Note sent by band PR.

Kaya’s Permanent Hair Reduction Service

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Get ready for a life with no sleeves attached

Try Kaya’s Permanent Hair Reduction Service at the cost of waxing today!

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With summer already in our lives, it is that time of the year to bring out all the halters, racer backs, spaghetti tops and others of the same race. But what is changing this summer is that you will enjoy the freedom to wear anything you want, anytime you want and bid adieu to tedious monthly waxing appointments!

To help you win the dare of going sleeveless for this summer and all other seasons, Kaya invites you for a session of their revolutionary Permanent Laser Hair Reduction service at the cost of waxing.

You can avail of this limited period offer in the months of May and June to get freedom from unwanted underarm hair forever. To add to the excitement, you could also choose to avail of the remaining 6 session package at a 48% discount!

While waxing may seem to cost less per session, it costs more than laser hair reduction in the long run. The table below gives you a comparison between waxing and laser costs.

Area for Waxing Waxing (cost per session in Rs.) Total expense over 25 years in Rs.) Kaya LHR

(In Rs.)

Approximate Savings
Underarms 85 51,000 15,300 + 7,200 = 22,500 28,500*
Full Legs 400 2,40,000 61,200 + 35,400 = 96,600 1,43,400*

 

 

 

–          Kaya’s Permanent Laser Hair Reduction reduces the number and thickness of unwanted hair.

–          Laser Hair Reduction service provided by Kaya uses US FDA approved ND YAG laser technology, that has been certified to be highly safe for Indian skin.

So visit your nearest Kaya Skin Clinic today and get ready to enjoy a carefree summer with no sleeves attached!

Note : Sent by brand PR

The new all-in-one Pond’s white beauty TM BB+ fairness cream

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First of its kind BB+ fairness cream that instantly covers spots and lightens skin from within to give you radiant skin all day

The evolution of BB cream

BB cream, also known as Blemish Balm cream, was originally formulated in the 1950s by German dermatologist, Dr. Christine Schrammek, to protect and provide natural light coverage for patients’ sensitive skin, who had just undergone laser treatments and surgery. Recently, it was introduced in South Korea and Japan and it has been named “the secret of Korean actresses” for their fair and flawless skin.

The science behind Pond’s white beauty ™ BB+ fairness cream

With the Pond’s Institute’s dual-acting sophisticated skin lightening GenWhite™ Cover Formula and SPF 30 PA++ advanced sunscreen protection, Pond’s white beauty™ BB+ fairness cream not only improves skin texture and effectively lightens skin from within but also provides Natural looking instant glow for Indian skin.

Clinically proven to lighten skin tone and reduce dark spots, GenWhite™ Formula is enriched with a powerful mix of Vitamin B3, Vitamin E, Allantoin and advanced superior sunscreen protection.

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A great complement to the Pond’s face care regime:

Pond’s white beauty™ BB+ fairness cream also completes the daily Pond’s face care regime with its instant natural coverage and advanced sunscreen protection, in addition to superior skin lightening and brightening benefits.

With its smooth and light texture, Pond’s white beauty™ BB+ fairness cream is applied in three easy steps after Pond’s white beauty cream. For a smooth, flawless complexion, simply squeeze a small amount of Pond’s white beauty™ BB+ fairness cream onto fingertips, dot the forehead, cheeks and chin. Then, blend and spread outward towards the hairline and jawline for an even coverage.

Providing multi-targeted coverage with skin lightening benefits that lasts throughout the day, Pond’s white beauty™ BB+ fairness cream is the perfect complement to the Pond’s daily face care regime.

 Pond’s white beauty™ BB+ fairness cream is available at for Rs.125 for 18 gm and Rs.69 for 9 gm.

 

Note : Press Note sent by band PR.