Sunsilk Co-Creations Perfect Straight Shampoo-Review

Sunsilk is a hair brand that is used by everyone.I am sure every girl has used this.There are many variants available to suit everyone’s need and all are amazing.I have this particular product that I love to bits.Lets check out the detailed review:

ABOUT:There is a magic moment between wet and dry hair when your hair looks perfectly straight and beautifully aligned. But as it dries it starts to pull up and lose shape. Sunsilk expert Yuko Yamishta has co-created Sunsilk perfect straight with a breakthrough straight lock technology to actively control and hold every strand perfectly aligned as it dries. It penetrates deep within the hair fiber, reducing frizz and straightening strands, keeping them fully aligned as thy dry. Experience unbeatable straight, shiny, smooth and gorgeous hair right from the shower.

PRICE:Rs. 110 for 180 ml.

PACKAGING:The packaging is simple yet cute with a purple colored outer body which makes the shampoo easily identifiable among other products.It has a flap that opens and a whole to dispense out the product.The packaging is sturdy and travel friendly.

MY VIEWS: I was basically intrigued to try out this product as it claims to straighten hair.I have medium wavy hair and love keeping them straight.

The shampoo has floral fragrance.The consistency is perfect as it isn’t very thick nor very flowy.I love the pearlescent color of the shampoo.It lathers well and rinses easily.The shampoo doesn’t make my hair oily and it didn’t lead to hair fall. It leaves my hair light weight,adds shine,fragrance and cleans the scalp.The Main part is that it does work on controlling tangles,frizz and does make hair straight with continuous usage.My hair does look straight as the amount of waves are controlled.

The shampoo keeps my hair clean for about 2 days after which I do feel the need to rinse again as I have slightly oily scalp.

RATING: 5/5

RECOMMENDATION:I am really happy with this shampoo and it is my HG shampoo.I highly recommend this to all who love having natural straight hair.It doesnt make the hair absolutely straight but it does work on keeping them naturally straight which I love.Do give this a try!!

 

 

SUNSILK announces association with 2 STATES

launching exclusive movie merchandize packs

 

Sunsilk, India’s premium hair care brand announced a one-of-its kind collaboration as the partner of Nadiadwala & Dharma Production’s produced upcoming Bollywood movie ‘2 States’, an Indian Romantic Drama film based on the 2009 novel of the same name written by Chetan Bhagat.

The film is a story about a journey of one young couple from their college love phase to marriage, starring Arjun Kapoor as ‘Krish Malhotra’, a typical fun loving Punjabi boy and Alia Bhatt as ‘Ananya Subramaniam’, a stunningly smart yet a cultured girl from a Tamil- Brahmin family. It is a humorous take on inter community marriages in India.

The movie is in collaboration with the leading hair-care expert, Sunsilk; a brand that has always stood for a ‘now or never’ attitude. The brand has associated with the character ‘Ananya’ within the film with perfect fit.  Full of optimism and gusto, Ananya believes in facing challenges with a smile. Ready to bag her dream job as a Sunsilk brand manager in the film, she fears nothing. She mirrors a typical Sunsilk girl’s personality- a dynamic and an optimistic girl who wants to chart her own course.

The occasion witnessed the launch of a ‘2 States’– centric Sunsilk Natural Recharge TV commercial introducing the exclusive campaign. In addition, the lead pair of the movie – Arjun Kapoor and Alia Bhatt also unveiled the contest and exclusive merchandize in front of the media.

For 20-something single girls, hair is often an emotional rollercoaster. Sunsilk understands this and provides a complete hair care solution that gives a 20 something girl the confidence to express herself. On this occasion the brand launched its new variant Sunsilk Natural Recharge association within the film along with its exclusive movie merchandize packs for an online contest ‘Sunsilk Dream Job’.

Speaking at the event, Srinandan Sundaram, General Manager- Hair care at Hindustan Unilever Ltd, said, “We are very excited to associate with 2 States, the next big blockbuster of the year. This movie is a perfect fit for us since it truly embodies what our brand stands for. It was unique for us as our partnership stands strong right from within the film’s storyline via the main female lead- Ananya. Sunsilk celebrates a 20 something girl’s confidence to express herself.  Therefore to further engage with our consumers, we are also launching an exciting ‘Sunsilk Dream Job’ digital campaign that would run parallel to the movie. The idea is to get four regular aspiring girls a chance to live their dream job. Actress, Stylist or VJ – whatever their dream jobs might be, Sunsilk and Ananya will work together to make it happen. We are confident that this partnership will bring more excitement for our consumers.”

Commenting on the association, Apoorva Mehta, CEO- Dharma Productions said, “Sunsilk & Dharma Productions are two huge brands that receive immense respect for their premium quality products! For a young and fresh film like 2 States, it was important for us to only partner with a brand that would perfectly fit with the young attitude and expression of the lead characters, played by Arjun Kapoor and Alia Bhatt. We couldn’t have found a better fit than Sunsilk that would reflect best with the confident and attractive personality of Ananya, the lead female character played by Alia.  It also helps that hair plays a big role for us in showcasing her personality transformation from her college days to a professional! So this association is no doubt an apt coming together of two quality brands in a unique way!”

Highlighting this unique collaboration, Amin Lakhani, leader, South Asia, Team Unilever, Mindshare, said, “This movie partnership brings us immense pride both for its uniqueness and detailing. It is our constant endeavour to offer our client unique media opportunities to connect their brands to the passion point of its target consumer. Movies are no doubt the biggest passion in our country and we believe in its power to strengthen & differentiate brand conversations. Our mission is therefore to make movies a priority media platform and intrinsic to the brand’s content strategy. ”

Sunsilk’s New Natural Recharge Range

Hair is every girl’s prized possession. Whether she is trekking up a mountain, riding a bike on a hot, humid day, or cycling around the city, worries about looking after the strength of our hair can sometimes get in the way of life. But not anymore, – thanks to Sunsilk Natural Recharge, your hair’s natural look and strength can now be replenished. This new range has been tested to makes hair look two times thicker and up to five times stronger, allowing girls to feel confident and fired-up with their worry-free hair.

GIVE YOUR HAIR the NOURISHMENT WITH THE RECHARGE IT NEEDS with Sunsilk natural recharge.

New Sunsilk Natural Recharge Strong and abundant is infused with ginseng plant root extract. It helps to strengthen, nourish and recharge tired hair making your hair look thick & abundant. The new formulation has been co-created by celebrity hair stylist and Sunsilk expert, Jamal Hammadi, to recharge hair’s natural look and strength so that young girls, have one less worry on their mind! For best results, use the conditioner along with the shampoo

Commenting on the launch of this path-breaking formula, Jamal Hammadi says, “Plant root extracts from the likes of ginseng have been used for thousands of years in beauty and health remedies but now I see them on trend more than ever!”

 Sunsilk natural recharge strong & abundant is infused with ginseng plant root extract.  It gives your hair strength and vitality so that girls can live their life to the full with their strong beautiful and visibly abundant hair.  He is extremely proud of New Sunsilk Natural Recharge range as it really does give hair a recharge. Girls can now ride bikes, Trek Mountains, without having to worry about their hair. Sunsilk natural recharge strong & abundant is infused with plant roots.  It gives your hair strength and vitality so that girls can live their life to the full with their strong beautiful thick hair.

Price : Shampoo – 80ml for Rs. 64 & 180 ml for Rs. 132

                 Conditioner – 80 ml for Rs. 64 & 180 ml for Rs. 132

So if you are looking for a new shampoo & conditioner that gives your hair the strength and abundance you want and deserve, take a chance and try Sunsilk Natural Recharge!

Note : Note sent by Brand PR

New Sunsilk Radiant Shine from Sunsilk Co Creations

Let your hair sparkle every day with the new

Sunsilk Radiant Shine!!!

~ A new hair care range that gives your hair a healthy shine~

 

 

 

Mumbai: As per research conducted by an independent research agency, 96% girls desire shiny hair. But their common complaint is that their hair often turns dull with time. Sunsilk realizes that a young Indian girl’s hair needs to keep pace with her exciting and demanding life to enhance her naturally vibrant and attractive persona. It strongly, believes that every girl deserves to have healthy, shiny hair that allows her to go through an eventful, long and demanding day, looking her best. But daily stresses like harsh sunlight and excessive pollution may rob the hair of essential shine and moisture, and leave it dull and limp.  Comprehending this situation, Sunsilk put its expert team on the job and designed a perfect solution in the form of ‘Sunsilk Radiant Shine’, an innovative product, which gives long lasting hair shine.   So get ready to flaunt your shiny tresses and stand out with confidence as the new Sunsilk Radiant Shine adds a radiant shimmer to your hair.

How does it work?

Sunsilk Radiant Shine has ultra light fusion of oils from ingredients famed for their beneficial effects on hair – Argon, Jojoba, Camellia, Almond and Olive. The dual effects of oiling and washing to a large degree soften the hair texture not just from the outside, but actually aim to ensure that the hair receives its share of nourishment at periodic intervals. The light oils permeate upto three layers deep and give hair a natural sheen that stays as the day progresses. Sunsilk Radiant Shine shampoo and conditioner work in combination to produce an enduring visibly glossy look that stays on and on!

Sunsilk Radiant Shine has been created by the in-house expert team in association with the internationally renowned shine expert for hair, Jamal Hammadi; who is also known for his natural approach towards achieving healthy and long lasting shiny hair. Jamal emphasizes on the common complaint by girls, where shiny hair often turns dull within time.

Jamal says “This happens because the nourishment just stays on the surface and evaporates very easily due to harsh sunlight and excessive pollution; stripping the hair of its radiant glow. When it comes to long lasting shine, I strongly recommend the use of ‘Sunsilk Radiant Shine’ shampoo and conditioner.  It is enriched with ultra light fusion of 5 natural oils. It provides nourishment to the hair and radiant shine. Use the shampoo along with the conditioner to get long lasting visibly glossy hair that stays on and on!

On this highly innovative creation, Jamal continues “It is a feeling of pride and honor to be a part of the Sunsilk family, as one of Co-Creators. Sunsilk Radiant Shine is definitely the new best friend that every young girl must have and get ready to flaunt that beautiful shiny mane all day long”

So girls, shine your way with self-confidence and assurance of Sunsilk Radiant Shine!

 Note : Press Note sent by band PR.