TRESemmé introduces the new Split Remedy Range

Looking for a Scissor Free Solution to Split-Ends???

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One of the favourite hair care brands of New York’s fashionistas, TRESemmé, has always been driven by a simple truth; every woman deserves to look fabulous as if she has just stepped out of a salon. Recommended by hair stylists all over the world, TRESemmé unveils the secret of split end rescued, salon style hair at home every day with the new TRESemmé Split Remedy Range.

Women often complain of a bad hair day and hide their tresses compromising on style. Split ends, as a matter of fact, may actually be one of the reasons why women experience a bad hair day and hide their tresses. Excessive use of heat styling tools, chemical processing, bleaching and prolonged exposure to sun are known to cause damage and may contribute to split ends.  Most women believe a salon haircut is the solution to get rid of split ends. Unfortunately, it makes one compromise on length as well as hairstyles.

TRESemmé understands women’s intrinsic desire for salon gorgeous hair at home and the need to style hair without compromise. Hence, it introduces its specially designed Split Remedy range, for women seeking a solution to split ends and enjoy their beautiful length.

The new range incorporates Amino Vitamin Blend and helps to rescue split ends, resulting in – easier to style, more manageable, shiny and stronger hair.

TRESemmé Split Remedy Shampoo gently cleanses hair of oil and dirt while the TRESemmé Split Remedy Rinse Out Conditioner conditions hair strands leaving your hair look healthy and stay smooth. TRESemmé Split Remedy is a salon quality formulation with Amino-vitamin blend and helps rescue up to 96% of split ends with use of shampoo and conditioner in just three washes for healthy-looking, smooth hair ready to style.

TRESemmé Split Remedy is the new secret to Diana Penty’s scissor free tresses. “My hair undergoes a lot of styling on a regular basis and split ends would rob my hair off its near perfect polished finish. The solution I resorted to until now was a haircut which meant compromising on my length, which is very dear to me. With theTRESemmé Split Remedy range, I have found an appropriate solution. TRESemmé Split Remedy is a quick and easy solution to achieve split ends rescued salon gorgeous look without compromise.”

TRESemmé Global Hairstylist, Marcus Francis, “Each of TRESemmé’ variants is unique and is formulated to work brilliantly for specific hair needs. The new Split Remedy is an amazing product that helps tackle a universal hair problem allowing women to experiment with different styles and lengths with confidence. One doesn’t need to compromise on their style quotient by hiding or cutting hair.”

Speaking at the launch of TRESemmé Split Remedy, Srinandan Sundaram, General Manager, Haircare, Hindustan Unilever Limited said, “Indian women aspire to attain salon like gorgeous hair. We at TRESemmé understand this intrinsic aspiration and have addressed this need of hair transformation for women at home with salon innovations. TRESemmé Split Remedy is our latest offering that will help women achieve salon like hair without compromise.”

How does it work?  The Innovative range contains Silicone, amino-vitamin blend and conditioning ingredients. All these ingredients from the formulation work in synergy to reduce split ends of hair fibre. The Silicone in the formulation has ability to form a lubricating layer on hair fibre. When hair is treated with shampoo and conditioner this layer helps to coat hair fibre to help bring hair fibres and split ends together. This layer also helps to reduce friction between 2 fibres and improve hair alignment

This also includes blend of vitamins- Vit H, Vit B3, Vit C and Vit E along with lysine all known nourishing ingredients. The formula also contains poly electrolyte complex, oppositely charged polymers which are known to aid bringing split ends together.

Note: Send by Brand PR

Wella Professionals Blogger Meet

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Last week I was invited by the Wella Professionals for the Truth About Color Blogger meet at their Wella Professionals Salon situated at the 5th Floor of the Select City Walk, Saket, New Delhi.

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It was a fun interactive session where we not only came to know about the truth of the so called “Ammonia Free” selling strategy and how we are harming our hair more by going the amonia free way.

Ammonia-free permanent hair color is the latest vogue in hair color industry and consumers have started showing more affinity towards it as they consider it less damaging . A deep seated myth about hair color highlights ‘Ammonia free Hair color as damage-free, because it does not smell so strong’; But the truth is, ammonia-free permanent hair colors replace ammonia with another – similar active ingredient which even though doesn’t smell,  can be worse for your hair. 

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Wella Professionals has been at the international forefront of color innovation for over 133 years. The brand believes in providing superior hair protection & color results, hence hair damage is a very crucial aspect which cannot be ignored. After extensive research and analysis, Wella has decided NOT to go down the path of “no-ammonia” for our permanent hair color.

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Maria Castan, Scientific Communication Expert from Wella Professionals said,” Latest permanent color products claiming no or low ammonia typically replaces ammonia with another alkalizer, MEA. Neither MEA not Ammonia on their own are good or bad – it largely depends on the concentration of alkalizer (ammonia or MEA). We have also not seen any advantage of ammonia free permanent color products in terms of hair protection. This is evidenced by both internal and external test data we conducted, as part of our regular innovation benchmarking process”.

Ammonia v/s No Ammonia- The Science: Every permanent hair color needs an active ingredient, called “alkalizer”, so that the hair color can enter the hair cuticles and color it. Ammonia is the most common alkalizer which has been safely used in hair coloring for 50 years. Certain permanent hair colors – sometimes referred to as “no-ammonia” or “ammonia-free” often use another alkalizer called “MEA” instead of using ammonia, MEA is not a new technology. Demi/Semi-permanent colors have been using MEA for more than 20 years in a safe way.  However, some permanent hair color brands, in order to get rid of ammonia & its smell, have also started using MEA. But MEA is used in much higher concentration by these brands as it’s a less effective alkalizer for permanent hair coloring.  AND this can be much more damaging for your hair.

Advantage of Ammonia over MEA: Ammonia has been safely used in permanent hair  and is known to be one of the best technologies in permanent hair s for long lasting performance. It provides excellent grey coverage and pure results without compromising hair vitality. In fact ammonia is a volatile, naturally occurring substance that does its job during coloring and evaporates immediately. That’s why you can smell it so strong and so fast.

Based on a recent survey by Nielsen research, 84% of consumers believe that ammonia-free color is actually damage free . But it’s truly not. Ammonia-free color often smells less during coloring, but that doesn’t mean it’s less damaging.

Wella, a leading international color company for  133 years, has perfected both, its ammonia  and no-ammonia color formulations to provide superior damage protection vs. the leading professional no-ammonia color brand*.

I was a very good session origanised by Wella Professionals to make us aware that “Amonia Free is not Damage Free” . I had a great time specially catching up with Deeptima after a long long time & she is still as cute n bubbly as I remember her to be.  I also met Bharti, Jasvinder & Agnibanya and a few more blogger.

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Agnibanya, Deeptima & Me

 

*Disclaimers

IPSOS study 2013- 77% Trichologists/ Dermatologists agree “Ammonia free hair color does not mean damage free”

Wella Koleston Perfect/ Color Touch color after color vs. the leading professional permanent no-ammonia color brand

Toni & Guy-Hair Meet Wardrobe

Britain’s Most Celebrated Hair-Styling Brand

TONI&GUY HairMeetWardrobe Now in India 

~ The Premium British hair-styling brand makes a fashionable entry in India; Showcases its premier looks through style divas Malaika Arora Khan, Soha Ali Khan, Anusha Dandekar ~

~ Celebrity stylist Mark Hampton and Manish Arora bring TONI&GUY HairMeetWardrobe to life ~

TONI&GUY HairMeetWardrobe Launch_Anusha Dandekar, Mark Hampton, Srinanda...

In the picture (left to right): Anusha Dandekar, Mark Hampton – TONI&GUY HairMeetWardrobe Global Hair Ambassador, Srinandan Sundaram – General Manager, Haircare, Hindustan Unilever Limited, Malaika Arora Khan, Manish Arora – TONI&GUYHairMeetWardrobe, Official Fashion Stylist and Soha Ali Khan

Mumbai 08 August 2013: TONI&GUY HairMeetWardrobe, Britain’s most celebrated hair-styling brand, today made a resounding foray into the Indian market, bringing with it a gamut of its most distinguished global products. Dominating the twin worlds of high fashion and hair styling, TONI&GUY HairMeetWardrobe coherently defines everything that lies in between. The debut launch emphasises the brand’s philosophy of ‘HairMeetWardrobe’, showcasing the revolutionary concept of how hair can be worn as an accessory.

The much anticipated India launch witnessed an avant-garde evening with an enthralling musical performance, witnessed by the crème-de-la-crème of the fashion and film fraternity. TONI&GUY’s HairMeetWardrobe Global Hair Ambassador Mark Hampton and official fashion stylist Manish Arora together brought to life the brand’s HairMeetWardrobe philosophy by lending their creative sensibilities to hair styling and wardrobe, respectively.

Themed on the concept of ‘HairMeetWardrobe,’ and the three timeless looks – Casual, Classic and Glamour – ace choreographer Shiamak Dhawar, beautifully brought to life the brand’s philosophy through a themed musical performance. At the musical, Anusha, Soha and Malaika performed as showstoppers for their respective themes.

Three Indian fashionistas – the glamorous Malaika Arora Khan, classic beauty Soha Ali Khan and casual yet chic Anusha Dandekar walked the red carpet in three timeless looks curated by Mark Hampton, TONI&GUY’s HairMeetWardrobe Global Hair Ambassador. Each of these divas embodied the theme of a chic TONI&GUY HairMeetWardrobe range, namely – Glamour, Classic and Casual.

TONI&GUY Hair Meet Wardrobe's Three Timess collections - Casual, Glamour...

Mark Hampton, TONI&GUY’s HairMeetWardrobe Global Hair Ambassador is the go-to expert for shoots, rock stars and leading fashion brands internationally, and regularly shoots with the biggest fashion titles and global fashion names like Vogue Italia, Harper’s Bazaar and POP. Speaking at the launch event, Mark Hampton said, “The launch of TONI&GUY HairMeetWardrobe celebrates a new beginning in the way Indians wear their hair. I really enjoyed translating the brand’s philosophy and attitude into Indian styling sensibilities for the three Divas. I am passionate about putting hair at the heart of the show and ‘Dressing from the Head Down,’ and I am glad to have done just that here!”

Official Fashion Stylist Manish Arora, who brought the wardrobe to life, said, “I am super excited to partner with TONI&GUY HairMeetWardrobe. I have always been a fan of the brand and it’s concepts. As a designer it was very exciting for me to depict the TONI&GUY HairMeetWardrobe philosophy with three timeless looks – Casual, Classic and Glamour.  The three looks that I created for Malaika, Soha and Anusha were conceptualised keeping in mind the idea of ‘Dressing from head down.’ Working with Mark Hampton to create these iconic looks was a truly delightful experience.”

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Mark Hampton enhanced Malaika Arora Khan’s glamorous look by emphasizing her TONI&GUY HairMeetWardrobe Glamour beautiful long tresses into a high-glamour beautiful long tresses into a high-glamour waves. A Moisturizing Shine Spray from the collection was used to give her hair a weightless collection was used to give her hair a weightless dress’ shine. Malaika, who embodied TONI&GUY HairMeetWardrobe Glamour variant looked ravishing in Manish Arora’s ‘Glam black baroque.

Malaika Arora Khan, who embodied the TONI&GUY HairMeetWardrobe Glamour look said, “I am thrilled to represent the Glamour collection which I believe is entirely in line with my personality and personal fashion sensibilities. My hair and wardrobe spells confidence and glamour. And I like that!”

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Mark Hampton leveraged Soha Ali Khan’s sophisticated aura and emphasized her classic Indian beauty by giving her vintage sideswept waves. Mark used TONI&GUY HairMeetWardrobe Shine-gloss serum, a light weight formula, from the Classic collection to weight formula to seal her flawless look. Soha, who embodied the TONI&GUY HairMeetWardrobe Classic variant, looked gorgeous in Manish Arora’s ‘scarlet princess dress.

Soha Ali Khan, flaunted the Classic TONI&GUY HairMeetWardrobe look and said, “Classic is timeless, it is ageless and you can always give it a contemporary twist. I am most comfortable in this look and I am glad to have been chosen to represent the Classic collection which I believe compliments my personality too.”

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Mark Hampton highlighted Anusha Dandekar’s naturally casual and chic personality by accentuating her enviable cool quotient with textured top-knot using TONI&GUY HairMeetWardrobe Sea-salt texturizing spray from the Casual collection. Anusha, who embodied the TONI&GUY HairMeetWardrobe Casual variant, looked stunning in Manish Arora’s ‘acid washed jacket’

Representing the TONI&GUY HairMeetWardrobe Casual look, Anusha Dandekar commented, “I am extremely excited to represent the TONI&GUY HairMeetWardrobe Casual collection. It is entirely in line with my personal style mantra.  I love keeping my style casual because it’s fun and allows me to experiment with my looks every day.”

Speaking at the launch of TOI&GUY HairMeetWardobe, Srinandan Sundaram, General Manager, Haircare, Hindustan Unilever Limited said, “TONI&GUY HairMeetWardrobe brings to India an innovative, creative and rather redefined approach to hairdressing. The brand lives the HairMeetWardrobe philosophy of ‘Dressing from the Head Down’ and this remains intrinsic to our entire product range. The TONI&GUY HairMeetWardrobe Prep, Cleanse & Nourish and Men’s range, along with fashion inspired collections of Casual, Classic and Glamour, enables fashion forward men and women to experiment, create and express their personal sense of style. These products have been inspired by and developed around individual yet timeless fashion themes that make every style easily attainable.”

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To celebrate TONI&GUY HairMeetWardrobe’s India launch, celebrities like Shamita Shetty, Anil Chopra, Preeti Jhangiani, Apurva Agnihotri, Shweta Salve, Narayani Shastri, Rahul Vaidya; Designers Aki Narula, Swapnil Shinde; Models Priya Trivedi, Carol Gracious amongst many others were in full attendance at the musical extravaganza.

TONI&GUY HairMeetWardrobe launched six vivid ranges from its global portfolio: Cleanse and Nourish, Prep and Men’s Classic; and timeless collections inspired by fashion Casual, Collection and Glamour Collection.

Note : Press Note sent by band PR.

Kaya’s Permanent Hair Reduction Service

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Get ready for a life with no sleeves attached

Try Kaya’s Permanent Hair Reduction Service at the cost of waxing today!

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With summer already in our lives, it is that time of the year to bring out all the halters, racer backs, spaghetti tops and others of the same race. But what is changing this summer is that you will enjoy the freedom to wear anything you want, anytime you want and bid adieu to tedious monthly waxing appointments!

To help you win the dare of going sleeveless for this summer and all other seasons, Kaya invites you for a session of their revolutionary Permanent Laser Hair Reduction service at the cost of waxing.

You can avail of this limited period offer in the months of May and June to get freedom from unwanted underarm hair forever. To add to the excitement, you could also choose to avail of the remaining 6 session package at a 48% discount!

While waxing may seem to cost less per session, it costs more than laser hair reduction in the long run. The table below gives you a comparison between waxing and laser costs.

Area for Waxing Waxing (cost per session in Rs.) Total expense over 25 years in Rs.) Kaya LHR

(In Rs.)

Approximate Savings
Underarms 85 51,000 15,300 + 7,200 = 22,500 28,500*
Full Legs 400 2,40,000 61,200 + 35,400 = 96,600 1,43,400*

 

 

 

–          Kaya’s Permanent Laser Hair Reduction reduces the number and thickness of unwanted hair.

–          Laser Hair Reduction service provided by Kaya uses US FDA approved ND YAG laser technology, that has been certified to be highly safe for Indian skin.

So visit your nearest Kaya Skin Clinic today and get ready to enjoy a carefree summer with no sleeves attached!

Note : Sent by brand PR

NEW from TRESemmé : Keratin Smooth range for Salon smooth hair at home

Mumbai, 19th April, 2013: From its origins in salons back in 1974, TRESemmé has always been driven by a simple truth; every woman deserves to look fabulous, like she may have just stepped out of a salon. Used by top hair stylists all over the world, TRESemmé is dedicated to creating salon-inspired, products to help women create their own style and get salon like gorgeous hair at home.

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In India, regardless of their hair type, women may often experience frizzy hair. While most women think that hair frizz only happens to those with naturally wavy or curly hair, the fact remains that frizz is caused by moisture-zapped tresses, and can affect any hair type. When hair is straight the cuticle lies flat; however hair experiences frizz when the outer cuticle lifts up, looking like a shingled roof. Natural Keratin protein moisturizes and rejuvenates hair making it more manageable and less frizzy.

TRESemmé understands women’s intrinsic desire for salon gorgeous hair at home. Especially designed for women seeking healthy looking hair and a sleek and shiny style, new TRESemmé Keratin Smooth transforms your hair to be smoother and easier to style. Infused with Keratin it rescues hair from the brink of unruly despair.Containing lower sulphates compared to other TRESemmé products, TRESemmé Keratin Smooth Shampoo leaves hair clean, shiny and manageable. The TRESemmé Keratin Smooth Conditioner helps nourish each strand to leave hair gorgeously straighter and shinier than before. In comparison to other non-conditioning shampoos, TRESemmé Keratin Smooth controls frizz for up to 48 hours and transform hair to be shinier and more manageable.

As the brand ambassador of TRESemmé, acclaimed model turned actor Diana Penty shared how TRESemmé Keratin Smooth is the perfect hair solution for her. “When I was approached by TRESemmé to partner with the brand, I was sure that I would only endorse TRESemmé if I was convinced – The brand now has a new addition to its long list of fans! For me, the TRESemmé Keratin Smooth range worked perfectly. I love my straight hair; and therefore frizz can be an absolute nightmare.  TRESemmé Keratin Smooth is a quick and easy solution to achieving salon gorgeous hair no matter your hair type.”

Diana Penty at the Launch of new TRESemmé Keratin Smooth range

Speaking at the launch of TRESemmé Keratin Smooth, Srinandan Sundaram, General Manager, Haircare, Hindustan Unilever Limited said “TRESemmé recognizes the intrinsic aspiration of Indian women to have salon like smooth and manageable hair. TRESemmé is dedicated to address the growing consumer need and bring professional salon like transformation for women at home. Since its launch in India, TRESemmé products have been consistently well received and have successfully carved a niche in the market with its cutting edge salon innovations.”

TRESemmé Keratin Smooth Shampoo:

• Keratin Smooth Shampoo, 100ml Rs.80/-

• Keratin Smooth Shampoo, 225ml Rs.160/-

• Keratin Smooth Shampoo, 600ml Rs.325/-

TRESemmé Keratin Smooth Conditioner:

• Keratin Smooth Conditioner, 100ml Rs.80/-

• Keratin Smooth Conditioner, 225ml Rs.160/-

 

About TRESemmé

TRESemmé was created in St Louis, Missouri, by high-profile hairstylist Edna Emmé, who gave her name to the brand.  Back then, the product was only available in professional hairdressing salons. Over the following sixty five years, TRESemmé has continued to build on its early success, helping women look great throughout the world. TRESemmé is dedicated to creating cutting edge salon innovation hair care and styling products without the salon price tag. Our salon-inspired products are enriched with high quality ingredients to help you experience that salon feeling, every day.

Note : Press Note sent by band PR.