Lakmé Absolute Illusion make-up range

This summer create an interplay of light and colors with Lakmé Absolute Illusion make-up range

Lakmé unveils the statement for the season which will be showcased by Rajesh Pratap Singh at

Lakmé Fashion Week Summer/Resort’14 Grand Finale

New Delhi, 18 February 2014: Raising the curtain on this season’s style statement, Lakmé along with Rajesh Pratap Singh – grand finale designer for Lakmé Fashion Week Summer/ Resort 2014, today launched Lakmé Absolute Illusion, the latest fashion week collection that will create magic on the runway on 16th March 2014.

Inspired by illusions, the Grand Finale of Lakmé Fashion Week Summer/Resort 2014 will be a magnificent interplay of light and color through make-up and outfits that are true to the designer’s signature style.

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Lakmé Absolute Illusion will comprise of eight metallic shimmer eyeshadow monos and four limited edition nail colors. Lakmé’s trend forecast for the season is dominated by bold lustrous eyes in metallic pearl hues of Pink, Gold, Blue, Black, Starlight and Peach.

Lakmé Absolute Color Illusion Pearl Eyeshadow can be used wet for a molten look or dry for a metallic finish. The limited edition Lakmé Absolute Color Illusion Nails come in four dual tone shades that are sure to be this season’s must-haves.

The rich colors of the entire collection reflect a modern style that will take centre-stage at the Lakmé Fashion Week Summer/ Resort 2014 Grand Finale. Rajesh Pratap Singh’s collection, inspired by Lakmé Absolute Color Illusion, will represent his signature style of simplistic cuts and minimal but flawless detailing.

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Speaking at the launch, Purnima Lamba – Head of Innovation at Lakmé said, “This season we are infusing the magic of color and light into summer with the Lakmé Absolute Illusion range. The cool metallic shades spell mystery with each stroke. The Lakmé Absolute Color Illusion Eyeshadow monos are an absolute must-have for every make-up enthusiast. We look forward to a spellbinding finale with Rajesh Pratap Singh’s interpretation of Illusion in his unique texture”

Commenting on the launch, Rajesh Pratap Singh said, “This is the first time I have associated with Lakmé Fashion Week and I am honored to showcase my designs on this platform as the Grand Finale Designer for LFW SR 2014.The collection is inspired by Lakmé statement of Illusion and will be a grand showcase of dual texture, modernistic style and metallic colors.”

Speaking on the occasion of the launch, celebrity make-up artist and Lakmé expert, Daniel Bauer said “With the Lakmé Absolute Illusion make-up range, Lakmé brings yet another International beauty trend to the Indian market. It’s an honour to be yet again asked to create the LFW statement looks – for this season we have created the looks with Kareena Kapoor; they embody mystery and allure with just a sprinkle of shimmer.

The metallic bold hues in dual tones give the ultimate shine and finish, making it a creative delight for any make-up artist. We believe metallic eyes will be the big beauty trend for the upcoming months “.

The products will hit stores across India from March 21st 2014 onwards with Lakmé Absolute Color Illusion Pearl Eyeshadow priced at Rs.750 and Lakmé Absolute Color Illusion Nails priced at Rs.200.

Note : Sent By Brand PR 

The new Lakme 9-5 -Office Stylist range of Make-Up

LAKMÉ LAUNCHES THE NEW LAKMÉ 9 TO 5 OFFICE STYLING RANGE

Introduces an array of long wear make-up that lets you say good-bye to touch-ups

Mumbai: Now beat your Monday morning blues with Lakmé’s 9to5, the office stylist range. A sureshot way to make you stand out at the workplace, this new launch from Lakmé is a range of long wear make-up for the contemporary Indian woman, who is always on the go. The range includes products for daily office wear with subtle shades that require no touch-ups through the day, providing an impeccably styled look and allowing a hassle-free transition from the desk to the office party. Created to excite the stylish professional woman, this range, brought to life by ace model Angela Johnson, consists of –

9-to-5-CDU-12 With Desert rose

New 9to5 Lip Color: The high performance color-fix formula and longwear Polymer promises a soft and smooth texture with a matte finish. The Vitamin E contents of this product condition the lips and the wheat germ oil helps in keeping them softened for hours. These gorgeous, everyday shades are christened to make you smile as you get ready for your day at work. The likes of Pink Slip, Tea Break and Plum Job are sure to become the favourite handbag accessories for the working woman.

Available in 15 shades at Rs. 400 (3.6gm)

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New 9to5 Nail Color: This new range of nail colors by Lakmé comes with a color-fix formula that is ‘chip-resistant’ and survives the busiest of work days. It contains sealing shine for long-lasting wear and a perfect glide brush for smooth, hassle-free strokes.

Available in 15 shades at Rs. 200 (9ml)

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9to5 Flawless Make-up: A high performance foundation that gives a flawless look through the day is every working woman’s wish. And this now comes true with the 9to5 Flawless Make-up, which is a long-lastingformula that does not smudge or streak. It has a pump dispenser that avoids messy spills and makes application easy and hygienic, leaving your skin feeling comfortable and supple for hours.

Available in three shades: Pearl, Marble and Shell at Rs. 550 (30ml).

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9to5 Flawless Matte Complexion Compact: A unique oil-absorbing formula with infused Vitamin E, gives you a matte and flawless look and helps condition your skin. Suited for all Indian skin tones, the compact comes with an in-built mirror and a puff that makes it easy to use, wherever you are.

Available in three shades: Melon Matte, Apricot Matte and Almond Matte at Rs. 300 (8gm).

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 9to5 Pure Rouge Blusher: A pure-pressed powder blush that is easy to apply, provides sheer, lightweight coverage giving you those dreamy, rose-kissed cheeks. The colours blend beautifully with all skin tones.

Available in three shades: Peach Affair, Rose Crush & Ginger Surprise at Rs. 450 (6gm)

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9to5 Eye Quartet: Versatile quartets of vivid, high-intensity powders put together to colour, shape and highlight your eyes. The radiant colour palette and shimmer particles are best suited for the Indian skin tone. This is all you need to add just the right burst of colour to your office wardrobe.

Available in three options: Silk Route, Tanjore Rush and Desert Rose at Rs. 500 (7gm).

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9to5 Black Impact Liner: This blackest of black eyeliner contains a rich, intense colour in a silky formula that doesn’t fade.

The liner is water-resistant and dries fast. To make application easy, the liner comes with a brush handle that offers a comfortable grip so you can create dark, dramatic eyes that are a head-turner for any party after work.

Available in one shade: Black at Rs. 200 (3.5ml)

9to5 Impact liner: The gel-based formula of this liner makes the micro-fine glitter particles glide smoothly without smudging or spreading. The bright colours contain high-performance shimmer and a shine that will brighten up your eyes and your mood at work instantly.

Available in four shades: Glimmer Blue, Mystic Mauve, Indigo Star & Midnight Moon at Rs. 300

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9to5 Glide-On Eyecolor: This high-performance eye color contains crushed gemstones sprinkled with the brilliance of precious metals and a satin texture that glides on the eye. Either as a thin line as an eyeliner or a thick one as an eye-shadow, the use of this glide-on product will enhance youreyes to look deep and attractive.

Available in five shades: Metallic Black, Deep Teal, Vivid Blue, Shimmer Green and Aqua Marin at Rs. 350 (1.2gm)

9to5 Aquashine Lipcolor: The 3-in-1 (a lipstick, lip-balm and a lip-gloss all in one) Aquashine Lipcolor contains intense, glossy colour to give a velvety finish to your lips. The soft applicator will have your lips addicted to this product in no time.

Available in 16 shades at Rs. 550 (2.55 ml)

Speaking on the occasion, Arun Srinivas-Vice President, Skincare and Make-up, Hindustan Unilever says, “We are excited to bring back the Lakmé 9to5 range in a new avatar with 9to5 Lip Color and 9to5 Nail Color being the new additions. The range, with its attractive champagne pink packaging, is created keeping in mind the styling needs of the contemporary professional Indian woman. The range delivers a long-lasting performance, giving her a flawless look that requires no touch-ups, to ensure she gets through her work-day in utmost style.”

The Lakmé 9to5, no touch-ups range will be available in stores from June 01, 2013.

So make sure you grab your personal office stylist and reinvent yourself into the work-place diva that makes all heads turn!