SUNSILK announces association with 2 STATES

SUNSILK announces association with 2 STATES

launching exclusive movie merchandize packs

 

Sunsilk, India’s premium hair care brand announced a one-of-its kind collaboration as the partner of Nadiadwala & Dharma Production’s produced upcoming Bollywood movie ‘2 States’, an Indian Romantic Drama film based on the 2009 novel of the same name written by Chetan Bhagat.

The film is a story about a journey of one young couple from their college love phase to marriage, starring Arjun Kapoor as ‘Krish Malhotra’, a typical fun loving Punjabi boy and Alia Bhatt as ‘Ananya Subramaniam’, a stunningly smart yet a cultured girl from a Tamil- Brahmin family. It is a humorous take on inter community marriages in India.

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The movie is in collaboration with the leading hair-care expert, Sunsilk; a brand that has always stood for a ‘now or never’ attitude. The brand has associated with the character ‘Ananya’ within the film with perfect fit.  Full of optimism and gusto, Ananya believes in facing challenges with a smile. Ready to bag her dream job as a Sunsilk brand manager in the film, she fears nothing. She mirrors a typical Sunsilk girl’s personality- a dynamic and an optimistic girl who wants to chart her own course.

The occasion witnessed the launch of a ‘2 States’– centric Sunsilk Natural Recharge TV commercial introducing the exclusive campaign. In addition, the lead pair of the movie – Arjun Kapoor and Alia Bhatt also unveiled the contest and exclusive merchandize in front of the media.

For 20-something single girls, hair is often an emotional rollercoaster. Sunsilk understands this and provides a complete hair care solution that gives a 20 something girl the confidence to express herself. On this occasion the brand launched its new variant Sunsilk Natural Recharge association within the film along with its exclusive movie merchandize packs for an online contest ‘Sunsilk Dream Job’.

Speaking at the event, Srinandan Sundaram, General Manager- Hair care at Hindustan Unilever Ltd, said, “We are very excited to associate with 2 States, the next big blockbuster of the year. This movie is a perfect fit for us since it truly embodies what our brand stands for. It was unique for us as our partnership stands strong right from within the film’s storyline via the main female lead- Ananya. Sunsilk celebrates a 20 something girl’s confidence to express herself.  Therefore to further engage with our consumers, we are also launching an exciting ‘Sunsilk Dream Job’ digital campaign that would run parallel to the movie. The idea is to get four regular aspiring girls a chance to live their dream job. Actress, Stylist or VJ – whatever their dream jobs might be, Sunsilk and Ananya will work together to make it happen. We are confident that this partnership will bring more excitement for our consumers.”

Commenting on the association, Apoorva Mehta, CEO- Dharma Productions said, “Sunsilk & Dharma Productions are two huge brands that receive immense respect for their premium quality products! For a young and fresh film like 2 States, it was important for us to only partner with a brand that would perfectly fit with the young attitude and expression of the lead characters, played by Arjun Kapoor and Alia Bhatt. We couldn’t have found a better fit than Sunsilk that would reflect best with the confident and attractive personality of Ananya, the lead female character played by Alia.  It also helps that hair plays a big role for us in showcasing her personality transformation from her college days to a professional! So this association is no doubt an apt coming together of two quality brands in a unique way!”

Highlighting this unique collaboration, Amin Lakhani, leader, South Asia, Team Unilever, Mindshare, said, “This movie partnership brings us immense pride both for its uniqueness and detailing. It is our constant endeavour to offer our client unique media opportunities to connect their brands to the passion point of its target consumer. Movies are no doubt the biggest passion in our country and we believe in its power to strengthen & differentiate brand conversations. Our mission is therefore to make movies a priority media platform and intrinsic to the brand’s content strategy. ”

VICHY Laboratories’ Capital Soleil range

Welcome summers with VICHY Laboratories’ Capital Soleil range

~ 1st sun protection that reveals skin beauty~

Research suggests that both Ultra violet rays of the Sun, UVA and UVB are equally responsible for skin damage. Vichy Laboratories’ comprehensive solution to this growing predicament is the revolutionary Capital Soleil range, a sunscreen containing anti-oxidant minerals for balanced and double protection.

Get the flawless sun protection technology from Vichy this summer with the Capital Soleil Range that consists of Capital Soleil Cream SPF50+, Capital Soleil Micro Fluid Mat SPF50 and Capital Soliel Spray SPF50. The sunscreen comprises of broad-spectrum UVA-UVB protection and is effective towards short wave UVA as well as long wave UVA. It contains patented Mexoryl while also being Photostable and water-resistant. The product is Paraben-free, Hypoallergenic and tested under dermatological control with Vichy Thermal Spa Water.

The Range:

  • CAPITAL SOLEIL Velvety Cream SPF 50 (Skin type – Normal to Dry Skin

CAPITAL SOLEIL Velvety Cream SPF 50

Velvety Cream’s complexion refining action provides optimum sun protection from UV and long range UVA with Mexoryl SX and XL. The skin is protected from the harmful effects of the sun, brown spots and from the sun induced premature ageing. The velvety formula allows a soft and silky finish.

MRP – Rs 890 for 50ml

  • CAPITAL SOLEIL Mattifying Face Fluid Dry Touch (Skin type –Oily & Acne Pone skin)

CAPITAL SOLEIL Mattifying Face Fluid Dry Touch

Capital Soleil Dry Touch enriched with MEXORYL, which helps protect the genetic capital against sun damage, brown spots, and sun induced premature skin ageing. It has a unique texture, which has Silica micro-beeds, that Disperses sebum and has a light scattering effect to avoid shine along with Cornstarch powder that absorbs sebum droplets on skin surface to enhance powdery feel and softness

MRP – Rs 890 for 50ml

  • CAPITAL SOLEIL Micro Fluid Mat, High Protection for face SPF 50+ (Skin Type – Combination to Oily Skin)

CAPITAL SOLEIL Micro Fluid Mat, High Protection for face SPF 50+

 

Under the action of UV rays, combination to oily skin has a paradoxical behaviour: sebum production goes into overdrive and at the same time the skin becomes dry within. As a result the skin looks shiny on the surface and feels dry within. Micro-fluid mat is a formula enriched with Sebostop, sebum absorbing micro-particules, in order to instantly mattify skin.

MRP – Rs 1350 for 40ml

  • CAPITAL SOLEIL SPRAY SPF 50+/UVA Ultra (Skin Type – Normal to Dry Skin)

A micro-diffusion technology, which allows Capital Soleil, sprays to be applied evenly for uniform protection without cracks and Spray textures that are characterized by ease of application and freshness; they are also not greasy, not sticky and penetrate rapidly, without leaving white marks on the skin, even with high SPF.

MRP – Rs. 1790 for 200ml

UVA Rays can cause wrinkles, pigmentation disorders, sunspots, immediate darkening of the pre-formed melanin while UVB rays are a source of sunburns and tanning by stimulating melanocytes to produce melanin rapidly. It has also been found that pro-longed exposure to both of these rays can induce ageing and skin cancer. Health-conscious consumers hence demand a potently shielding Sunscreen for daily application. In such a scenario, a good Sunscreen like the Capital Soleil should fulfill the following factors:

  1. Complete protection:  Thorough measure of the Protection factor against both UVB & UVA rays thus protecting the skin’s Health, Youth and Beauty.
  2. High Safety: Should be Hypoallergenic, friendly with sensitive skin, Non-comedogenic
  3. Texture: Should be easily absorbing and should suit different skin types
  4. Resistance: Not influenced or affected by Water or Sweat

So, enjoy a bright and sunny day hesitant-free with Vichy’s Capital Soleil range and open the door to a smooth, soft and sun protected you with your favorite sunscreen this season.

  AVAILABILITY:

  • At select pharmacies in all major cities.
  • Orders can also be placed online (No delivery charges).
  • To place orders or to locate the nearest Vichy store log on to: www.vichyindia.com

 Note : Sent by Brand PR

Lakmé 9to5 range- Exciting new Lip Liners

Now Lip Liners from the Lakmé 9to5 range

Exciting new Lip Liners for those perfectly luscious lips

Mumbai, 29th October 2013: After a successful launch a few months ago, Lakmé 9to5, now adds lip liners to its kitty of office styling products. Providing a longer lasting professional finish for perfectly defined lips, this new addition comes in six subtle shades best suited for daily office wear. The Lakmé 9to5 Lip Liners glide smoothly on the lips providing a satiny texture.

Dermatologically approved, these lip liners contain a waterproof, long-lasting formula that gives you luscious looking lips all day long.

Available in six shades: Brick Rose, Beige Pink, Boardroom Brown, Pink Blush, Red Carpet and Fine Wine

 Lip Linerr 9 to 5  Shade card 19 7 13

Priced at: Rs. 375/-

So make sure your office-styling kit is complete with this new addition in the Lakmé 9to5 range.

Note : Press Note sent by Brand PR

TRESemmé hair Masques

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TRESemmé presents its latest innovation – TRESemmé hair Masques

Mumbai, October 29, 2013: Since its inception, TRESemmé has always been driven by a simple truth; every woman deserves to look fabulous, like she may have just stepped out of a salon. Continuing this passion   TRESemmé introduces its latest innovations this year – TRESemmé Anti Breakage Masque and TRESemmé Smooth and Shine Masque. Specially designed for women seeking healthy looking, manageable and shiny hair; these masques are used by hair stylists all over the world.  The two new variants promise to pamper your hair to give it a beautiful nourished look for a salon looking hair at home! 

TRESemmé hair masques are formulated keeping in mind every woman’s intrinsic desire to look and feel gorgeous every day. Smooth and Shine masque is infused with Vitamin and silk protein  that nourishes and conditions your hair; Anti Breakage masque with Amino-Vitamin Complex  reduces hair breakage resulting in more manageable hair. TRESemmé hair masques’ intense conditioning properties make hair softer, smoother and more manageable, making it a must have this season.

Speaking at the launch of TRESemmé hair masques, Srinandan Sundaram, General Manager, Haircare, Hindustan Unilever Limited said, “TRESemmé believes in the intrinsic consumer aspiration to have salon like hair every day. Keeping in mind the rich salon heritage and professional-quality products, we are proud to extend our portfolio by introducing our latest innovation, the TRESemmé range of hair masques. These have been created to meet one of the demands of Indian consumers which is to deliver salon looking hair at home. We are certain that TRESemmé hair Masques will establish itself as a go-to product for every woman who aspires for a salon like look.”

TRESemmé Anti Breakage Masque: This intensive treatment with Amino-Vitamin Complex deeply moisturizes and nourishes damaged hair to reduce hair breakage. Experience the difference with just one use for smooth, healthy-looking and strong hair.

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How it works:

  • This masque works wonders to help restore and give moisturized look to over-processed and rough hair textures
  • You can use daily: it doesn’t build up or weigh down the hair
  • Use to rejuvenate and protect against hair breakage.

How to use:

  • Always start with TRESemmé Hairfall Defense Shampoo
  • Apply a generous amount, distributing evenly from the mid-lengths to ends.
  • Leave on for 3-5 minutes and rinse thoroughly.
  • Use at least once a week after shampooing for smooth, healthy looking and strong hair.

 Price: Rs 360 for 180 ml

Available only in select modern retail formats and select salons.

TRESemmé Smooth and Shine Masque: An intense conditioning formula especially designed for frizzy and unmanageable hair. The mask with vitamin and silk protein intensely conditions hair by replenishing the moisture from deep within to help tame frizz for softer, smoother hair that shines.

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How it works :

  • Penetrates deeply to transform frizz into silky soft & manageable hair
  • Intensely conditions to calm frizz and helps smoothing unruly hair
  • Leaves your hair looking salon-smooth

How to use:

  • Always start with TRESemmé Smooth and shine Shampoo
  • Apply a generous amount, distributing evenly from the mid-lengths to ends
  • Leave on for 3-5 minutes and rinse thoroughly
  • Use at least once a week after shampooing for smooth, healthy looking and strong hair

Price: Rs 360 for 180 ml

Available only in select modern retail format and select salons

 Note : Note sent by Brand PR

Kaya’s Intense Clarify HD

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Get High Definition Skin Clarity with Kaya’s Intense Clarify HD

Mumbai, September 10, 2013:  It is the beauty of the skin that adds to the grace of a woman and its radiance is what best compliments her elegance and poise. That is what she desires too, skin that becomes the envy of others! But sometimes, even the perfect skin-care regime doesn’t help get rid of those stubborn dark spots and uneven patches. Caused by prolonged exposure to the sun, hormonal influences, genetic factors and ageing, these spots come in the way of her confidence.

The Intense Clarify HD range from Kaya is the ultimate solution for uneven skin tone and hyper-pigmentation. This advanced product range comprises highly effective active ingredients which are popularly used by dermatologists to treat pigmentation. The exceptional blend of active ingredients in the products brightens skin, treats cellular discoloration and improves skin clarity.

The Intense Clarify HD comprises of three expert products as follows: –

Brightening Serum:

Helps in reducing freckles and age spots, thereby giving you a luminous, healthy and even-toned complexion. This cutting-edge formula contains Ferulic acid and Waltheria indica extracts that target spots at every process of melanin formation and prevent future pigmentation. Priced at Rs. 1490 for 30 ml

 Kaya_Brigtehing_Serum_Rs. 1490 for 30 ml

Brightening and Firming Eye Serum:

A synergetic combination of soy & rice peptides, yeast protein, Hyaluronic Acid and Seaweed Extract. This breakthrough product helps in reducing the appearance of puffiness and discoloration of skin around the eyes.  When used daily, this preventive product will help in enhancing firmness and combat signs of fatigue to restore a fresh, vibrant appearance around the eyes.  Priced at Rs. 990 for 10 ml

 Kaya_Brightening  and firming eye serum Rs. 990 for 10 ml

Pigmentation Reducing Complex:

A light-textured, fast absorbing cream which helps to reduce dark spots, tanning and pigmentation marks that are resistant and have been there for a long time. It contains highly potent actives like Azelaic acid and Phytic acid which are proven tyrosinase inhibitors. The actives not only help to reduce the spots but also prevent further darkening of skin. The Hydrating nature of the actives improves the feel of skin and keeps it soft and healthy. This product helps reduce dark spots in just 2 weeks. Priced at 990 for 30 ml

 Pigmentation Reducing Complex

So go ahead, flaunt your skin and let world be envious of your beauty!

Note : Press Note sent by brand PR

Oriflame Lip Impact Crayon : Swatches

As promised we have the Oriflame Lip Impact Crayon swatches.

 

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Oriflame Lip Impact Crayon swatches

Oriflame Lip Impact Crayons’ are available in 6 colors priced at Rs. 329 for 3.9 gms. I am loving them all. Which one catches your eye ???

Sneak Peek : Oriflame Lip Impact Crayon

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I could not wait to share this with you all as soon as I received them. These days the market is flooded with crayons/chubby sticks. I present to the Oriflame Lip Impact Crayon. These are priced at Rs. 329 for 3.9 gms. compared to other lip crayons available in the market this is a good value for money.
Will be sharing the swatches in a separate post.