Maybelline Eyestudio Lasting Drama Gel Eyeliner (new 36 hr formula) : Review, Swatch, Photos

ABOUT: Only our oil-free formula can hold highly concentrated pigments in a clear gel base so color is more intense and lines resist wear for hours.  Smudge-proof and waterproof, the most intense line for lasting drama.

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PACKAGING:Simple & light weight plastic container & a screw lid.It is convenient to store and is travel friendly.The packaging is slightly different – its in a square base clear pot instead of the round glass one. The metallic lid has been replaced by a sleek black plastic one.

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MY VIEWS:The newer version is more pigmented and jet black.It is smoother and glides on easily.It is easy to apply and the brush that comes along definitely helps in applying a smooth line.It dries quickly and I don’t need to layer it much.I have worn this for about 14hr and it looked fresh at that time too.I have used it on my waterline and it did not irritate my eyes.

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Overall,I love this gel liner and highly recommend it.It is affordable,blackest black,easy to apply and stays on for a good amount of time.




Maybelline Eyestudio Lasting Drama Swirl Eyeliner- Brown & Gold review,swatches & EOTD


Oil-free formula holds highly concentrated pigments in a clear gel base
Smudge-proof and water proof for 24 hours
Most intense line for lasting drama.
Safe for sensitive eyes and ophthalmologist-tested
Contact lens safe.

PRICE: rs.425 for 3 gm.

PACKAGING: The gel liner has the similar packaging like maybelline regular(black) gel liner having a small glass pot with a screw lid and a flat tip brush that comes along with it.I like the brush bit it dries up fast and holds the bristle tightly so i have to soften them every time i have to apply the liner.


SHADE: The gel liner primarily has a dark brown shade with champagne golden swirl in it.It helsp in using the liner in different ways,either plain brown or mixed with the golden shade.The golden champagne shade is really pretty and can be used alone or for highlighting the inner corners of the eye.


champagne gold-brown-more gold less brown-more brown less gold!! 🙂

MY VIEWS: I love the texture of the gel liner although it isn’t as smooth and mousse like as the L’oreal one but it is easy to apply without any tugging or pulling.


It has somewhat glossy finish and shimmer adds a bit of shine/spark to the liner.

Staying power is around 6-7 hours.


The shimmer present in the champagne gold shade is very soft and it blends perfectly with the brown shade.

Both the shade ,when blended together come out with a shimmery brown that looks great too.


I sometimes use more of brown with champagne gold and sometimes more of gold and les brown.Also,the golden shade can be topped over the brown one to create an effect.

here,i used the champagne shade in the inner corners of the eye and on the lids and brown as a liner

here,i used the champagne shade in the inner corners of the eye and on the lids and brown as a liner



  • reasonably price.
  • soft and smooth texture.
  • creamy formula.
  • decent staying power.
  • decently pigmented shades.
  • the golden shade can be used for creating different looks.
  • both the shades blend well with each other.



  • sometimes,it gets difficult to take out the champagne shade alone as it gets mixed with the brown one easily.
  • the gel liner can get dry over a period of time.


RECOMMENDATION: It is a lovely product and available at a pocket friendly price.You can surely buy it.