Lakmé’s Runway Renditions-
An opportunity to get featured in Cosmopolitan magazine!
Participate in Lakmé’s ‘Look of the Day’ at Lakmé Fashion Week Winter/Festive 2013
Mumbai, 12th August 2013: So what if you’re not on-ground at the Lakmé Fashion Week Winter/Festive, you can still be part of this fabulous fashion frenzy! Lakmé announces the launch of an exciting property- ‘Runway Renditions’. A platform that will showcase the best looks spotted on the runway this season. A perfect combination of high street fashion and make-up that compliments, Runway Renditions will entail interesting interactions like the ‘Look of the Day’ contest, must-see contents like DIY Videos by Clint Fernandes, Lakmé Makeup expert, as he recreates some of the most stylish and dramatic Lakmé –Looks of the Day. This content will be available on all social media platforms.
Lakmé Runway Renditions will bring you all the runway action from LFW WF 2013 on an easyily accessible virtual platform that is sure to be a visual delight. Bloggers and Lakmé fans from around the country will get a chance to join the fashion movement by participating in Lakmé-Look of the Day contest. The contest challenges visitors to the I Love Lakmé page to put their decoding skills to test and recreate the Look of the Day. The fans have to log on to I Love Lakmé and start step by step decoding each look either on themselves or on their friends using Lakme products and upload it on the I Love Lakmé or on their own blog. The contest begins from 23rd August 2013 and ends on 8th September 2013 when two of the best looks are picked to get featured in an advertorial in the sexy and chic “Cosmopolitan” magazine.
So get clicking away and log onto I Love Lakmé and unleash your decoding skills to win this fantastic chance!