Toni & Guy-Hair Meet Wardrobe

Britain’s Most Celebrated Hair-Styling Brand

TONI&GUY HairMeetWardrobe Now in India 

~ The Premium British hair-styling brand makes a fashionable entry in India; Showcases its premier looks through style divas Malaika Arora Khan, Soha Ali Khan, Anusha Dandekar ~

~ Celebrity stylist Mark Hampton and Manish Arora bring TONI&GUY HairMeetWardrobe to life ~

TONI&GUY HairMeetWardrobe Launch_Anusha Dandekar, Mark Hampton, Srinanda...

In the picture (left to right): Anusha Dandekar, Mark Hampton – TONI&GUY HairMeetWardrobe Global Hair Ambassador, Srinandan Sundaram – General Manager, Haircare, Hindustan Unilever Limited, Malaika Arora Khan, Manish Arora – TONI&GUYHairMeetWardrobe, Official Fashion Stylist and Soha Ali Khan

Mumbai 08 August 2013: TONI&GUY HairMeetWardrobe, Britain’s most celebrated hair-styling brand, today made a resounding foray into the Indian market, bringing with it a gamut of its most distinguished global products. Dominating the twin worlds of high fashion and hair styling, TONI&GUY HairMeetWardrobe coherently defines everything that lies in between. The debut launch emphasises the brand’s philosophy of ‘HairMeetWardrobe’, showcasing the revolutionary concept of how hair can be worn as an accessory.

The much anticipated India launch witnessed an avant-garde evening with an enthralling musical performance, witnessed by the crème-de-la-crème of the fashion and film fraternity. TONI&GUY’s HairMeetWardrobe Global Hair Ambassador Mark Hampton and official fashion stylist Manish Arora together brought to life the brand’s HairMeetWardrobe philosophy by lending their creative sensibilities to hair styling and wardrobe, respectively.

Themed on the concept of ‘HairMeetWardrobe,’ and the three timeless looks – Casual, Classic and Glamour – ace choreographer Shiamak Dhawar, beautifully brought to life the brand’s philosophy through a themed musical performance. At the musical, Anusha, Soha and Malaika performed as showstoppers for their respective themes.

Three Indian fashionistas – the glamorous Malaika Arora Khan, classic beauty Soha Ali Khan and casual yet chic Anusha Dandekar walked the red carpet in three timeless looks curated by Mark Hampton, TONI&GUY’s HairMeetWardrobe Global Hair Ambassador. Each of these divas embodied the theme of a chic TONI&GUY HairMeetWardrobe range, namely – Glamour, Classic and Casual.

TONI&GUY Hair Meet Wardrobe's Three Timess collections - Casual, Glamour...

Mark Hampton, TONI&GUY’s HairMeetWardrobe Global Hair Ambassador is the go-to expert for shoots, rock stars and leading fashion brands internationally, and regularly shoots with the biggest fashion titles and global fashion names like Vogue Italia, Harper’s Bazaar and POP. Speaking at the launch event, Mark Hampton said, “The launch of TONI&GUY HairMeetWardrobe celebrates a new beginning in the way Indians wear their hair. I really enjoyed translating the brand’s philosophy and attitude into Indian styling sensibilities for the three Divas. I am passionate about putting hair at the heart of the show and ‘Dressing from the Head Down,’ and I am glad to have done just that here!”

Official Fashion Stylist Manish Arora, who brought the wardrobe to life, said, “I am super excited to partner with TONI&GUY HairMeetWardrobe. I have always been a fan of the brand and it’s concepts. As a designer it was very exciting for me to depict the TONI&GUY HairMeetWardrobe philosophy with three timeless looks – Casual, Classic and Glamour.  The three looks that I created for Malaika, Soha and Anusha were conceptualised keeping in mind the idea of ‘Dressing from head down.’ Working with Mark Hampton to create these iconic looks was a truly delightful experience.”

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Mark Hampton enhanced Malaika Arora Khan’s glamorous look by emphasizing her TONI&GUY HairMeetWardrobe Glamour beautiful long tresses into a high-glamour beautiful long tresses into a high-glamour waves. A Moisturizing Shine Spray from the collection was used to give her hair a weightless collection was used to give her hair a weightless dress’ shine. Malaika, who embodied TONI&GUY HairMeetWardrobe Glamour variant looked ravishing in Manish Arora’s ‘Glam black baroque.

Malaika Arora Khan, who embodied the TONI&GUY HairMeetWardrobe Glamour look said, “I am thrilled to represent the Glamour collection which I believe is entirely in line with my personality and personal fashion sensibilities. My hair and wardrobe spells confidence and glamour. And I like that!”

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Mark Hampton leveraged Soha Ali Khan’s sophisticated aura and emphasized her classic Indian beauty by giving her vintage sideswept waves. Mark used TONI&GUY HairMeetWardrobe Shine-gloss serum, a light weight formula, from the Classic collection to weight formula to seal her flawless look. Soha, who embodied the TONI&GUY HairMeetWardrobe Classic variant, looked gorgeous in Manish Arora’s ‘scarlet princess dress.

Soha Ali Khan, flaunted the Classic TONI&GUY HairMeetWardrobe look and said, “Classic is timeless, it is ageless and you can always give it a contemporary twist. I am most comfortable in this look and I am glad to have been chosen to represent the Classic collection which I believe compliments my personality too.”

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Mark Hampton highlighted Anusha Dandekar’s naturally casual and chic personality by accentuating her enviable cool quotient with textured top-knot using TONI&GUY HairMeetWardrobe Sea-salt texturizing spray from the Casual collection. Anusha, who embodied the TONI&GUY HairMeetWardrobe Casual variant, looked stunning in Manish Arora’s ‘acid washed jacket’

Representing the TONI&GUY HairMeetWardrobe Casual look, Anusha Dandekar commented, “I am extremely excited to represent the TONI&GUY HairMeetWardrobe Casual collection. It is entirely in line with my personal style mantra.  I love keeping my style casual because it’s fun and allows me to experiment with my looks every day.”

Speaking at the launch of TOI&GUY HairMeetWardobe, Srinandan Sundaram, General Manager, Haircare, Hindustan Unilever Limited said, “TONI&GUY HairMeetWardrobe brings to India an innovative, creative and rather redefined approach to hairdressing. The brand lives the HairMeetWardrobe philosophy of ‘Dressing from the Head Down’ and this remains intrinsic to our entire product range. The TONI&GUY HairMeetWardrobe Prep, Cleanse & Nourish and Men’s range, along with fashion inspired collections of Casual, Classic and Glamour, enables fashion forward men and women to experiment, create and express their personal sense of style. These products have been inspired by and developed around individual yet timeless fashion themes that make every style easily attainable.”

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To celebrate TONI&GUY HairMeetWardrobe’s India launch, celebrities like Shamita Shetty, Anil Chopra, Preeti Jhangiani, Apurva Agnihotri, Shweta Salve, Narayani Shastri, Rahul Vaidya; Designers Aki Narula, Swapnil Shinde; Models Priya Trivedi, Carol Gracious amongst many others were in full attendance at the musical extravaganza.

TONI&GUY HairMeetWardrobe launched six vivid ranges from its global portfolio: Cleanse and Nourish, Prep and Men’s Classic; and timeless collections inspired by fashion Casual, Collection and Glamour Collection.

Note : Press Note sent by band PR.

Pêra Doce flagship store at Ambience Mall, Vasant Kunj.

Pêra Doce Launches its First Ever Store in Delhi

Pêra Doce launches its flagship store with a premier collection for Women

July 2013, New Delhi: Pêra Doce, a woman’s premier fashion brand launches their flagship store inAmbience Mall, Vasant Kunj. The high street fashion brand specialises in international clothing; with their collections changing every fortnight to keep you up to date with the latest global trends. The word Pêra Doce literally means ‘a sweet pear’ in Portuguese: A perfect example of the women that the brand aspires to dress – confident, independent and carefree with a hint of poetry in her sway. The clothing line is divided into four categories, a quatrain if you may: Everyday, Pret, Perfection and Luxe that ranges from Rs.600 to Rs.12000. And like any form and will seduce women of every shape and size, offering sizes small to plus.

Pera Doce's store launch on 3rd July 2013 at Ambience Mall, Vasant Kunj (21)

Pera Doce store situated at Ambience Mall, Vasant Kunj.

Pêra Doce was conceptualised by three brothers, who have been working tirelessly in the retail apparel industry for the past thirty years. The brand is all set to foray into the domestic retail industry with a keen understanding of the fashion market and its fancies and whims. The design office of Pêra Doce is based in New York.

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Pêra Doce’s collection is inspired by strong, independent woman whose fast life needs a versatile wardrobe. Marshmallow and dense lacks lays the foundation of the collection while fresh pastels, bright fuchsias and earthy tones give a dimension to the colour palette. The collection consists of all the latest fashion trends like graphic stripes, checks, florals and so much more.

 Pera Doce store at Ambience Mall, Vasant Kunj

The accessories are inspired by tribal jewels in mixed metals that will add glamour to any Fashion Diva’s ensemble, while the handbags include envelope clutches and sling bags that will even add a touch of zing to your everyday outfit.

 Pera Doce's store launch on 3rd July 2013 at Ambience Mall, Vasant Kunj (5)

Mr. Punweet Singh, Director, Pêra Doce said, “It is with great pleasure we announce the opening of our flagship Pêra Doce store in Delhi. We are confident that our shoppers will like our collection and we will be a huge success in the future.”

 Pera Doce's store launch on 3rd July 2013 at Ambience Mall, Vasant Kunj (81)

The store boasts of simplistic design and minimalist accent. It emanates a raw industrial feel along with a clever play of the basic colours that sets it apart. White and black dominates the ceiling and walls; while Pêra Doce’s shade of green will floor all shoppers – literally with the floor sporting it with panache. It is through such elegant gestures that the store sets itself apart.

Pera Doce's store launch on 3rd July 2013 at Ambience Mall, Vasant Kunj (209)

Keeping in with the digital age of everything “e” from commerce to shopping, the brand has also ventured into the e-commerce space with its very own digital platform. Through it the brand not only plans to disseminate their key message but also dress women all over the world – in the exquisite Pêra Doce way. The e-portal has an easy navigation and innovative applications, which is especially designed to make your online shopping a smooth experience.

“We want to empower our shoppers to own their shopping experience in such a way – whether online or as a mobile app. I personally would love the ability to pay online from the convenience of my home/office rather than physically going to a store and waiting in line,” adds Punweet Singh.

Pêra Doce has an extensive network and plans to further grow the brand in India. At present, the brand is looking at opening more stores within Delhi over the next few months.

Note : Press Release