Lakmé’s Runway Renditions-An opportunity to get featured in Cosmopolitan magazine!

Lakmé’s Runway Renditions-

 

An opportunity to get featured in Cosmopolitan magazine!

Participate in Lakmé’s ‘Look of the Day’ at Lakmé Fashion Week Winter/Festive 2013

Lakme - Runway Renditions

Mumbai, 12th August 2013: So what if you’re not on-ground at the Lakmé Fashion Week Winter/Festive, you can still be part of this fabulous fashion frenzy! Lakmé announces the launch of an exciting property- ‘Runway Renditions’. A platform that will showcase the best looks spotted on the runway this season.  A perfect combination of high street fashion and make-up that compliments, Runway Renditions will entail interesting  interactions like the ‘Look of the Day’ contest, must-see contents like DIY Videos by Clint Fernandes, Lakmé Makeup expert, as he recreates some of the most stylish and dramatic  Lakmé –Looks of the Day. This content will be available on all social media platforms.

Lakmé Runway Renditions will bring you all the runway action from LFW WF 2013 on an easyily accessible virtual platform that is sure to be a visual delight. Bloggers and Lakmé fans from around the country will get a chance to join the fashion movement by participating in Lakmé-Look of the Day contest. The contest challenges visitors to the I Love Lakmé page to put their decoding skills to test and recreate the Look of the Day. The fans have to log on to I Love Lakmé and start step by step decoding each look either on themselves or on their friends using Lakme products and upload it on the I Love Lakmé or on their own blog.  The contest begins from 23rd August 2013 and ends on 8th September 2013 when two of the best looks are picked to get featured in an advertorial in the sexy and chic “Cosmopolitan” magazine.

So get clicking away and log onto I Love Lakmé and unleash your decoding skills to win this fantastic chance!

Lakme’s Absolute chance to win a Sabyasachi Saree

ROYAL BY SABYASACHI

Lakme Absolute Royal By Sabyasachi 2

Lakmé’s Ticket to Fashion- Your chance to be an Absolute Queen

Participate in Lakme Ticket To Fashion contest and stand a chance to win a Sabyasachi Sari

The most awaited fashion extravangaza- Lakme Fashion Week Winter/Festive 2013 just got more exciting! Lakme- India’s leading beauty brand has announced a unique contest that could get the grand winner a sari from the grand maestro Sabyasachi Mukherjee himself.

The third successful season of the campaign ending on 20 August 2013 is a simple contest. All one needs to do is the following- Log onto the Lakme Ticket To Fashion App on I Love Lakme page on Facebook, upload a picture a picture and write a short note about a moment when she felt like a queen and submit. 10 lucky winners will get an all-expense paid trip to India premier fashion event-Lakme Fashion Week W/F 2013 being held at Grand Hyatt, Mumbai from 23rd-27th Aug, 2013. And 1 grand winner gets to take home a Sabyasachi Mukherjee sari, gifted by the king of couture himself. So log on now to grab this once in a lifetime chance at living the Absolute Royal life.

Contest entries valid till 20th August 2013.

Lakme’ NEW 9 to 5 Lipstick- Peony Goal review & swatches

So,here is my perfect shade for Office wear.A shade that will add class to your look and pep up the lips!!!
ABOUT: Say no to Touch Ups! Lakmé 9 to 5 range consists of a wide collection for daily office wear with subtle shades that require no touch-ups through the day, providing an impeccably styled look and allowing a hassle-free transition from the desk to the office party. This range aims at the “no touch ups” theme.
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PRICE: Rs. 400 for 3.6 ml
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PACKAGING: The packaging is classy and very appealing. It is very decent with a champagne pink metallic bullet having the shade name at the bottom. The packaging is sturdy.
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SHADE: Peony Goal is a ice brown with very light red tones.It has golden shimmer in it .The shimmer isn’t very chunky but visible in swatches and on lips.
swatch

swatch

TEXTURE, FINISH & STAYING POWER: I like the creamy texture of the lipstick. It is very buttery and goes on smoothly on lips that soon settles to a matte finish.
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The lipstick is  light weight and non-sticky.
 The lipstick settles to a matte finish and can be a bit drying for dry lips. I suggest application of  a lip balm underneath. Due to the matte finish,it accentuates dry flaky lips so proper exfoliation is very necessary. The shade is subtle and great  for office wear .It  will suit all skin tones. The shimmer present in it is very minute and not at all harsh.
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The lipstick decently pigmented and one swipe will cover the lips properly. Also, although it gets matte but it doesn’t get over drying which is a major advantage as it prolongs the wear of the lipstick without being drying. Staying power is not fully 9 to 5 but it stays comfortable for 5-6 hours.
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PROS:
  • Beautiful and sturdy packaging.
  • creamy texture.
  • it applies easily.
  • the shimmer present is non-gritty.
  • goes on smoothly on lips.
  • the shade is great for daily wear.
  • decent staying power.
  • decent pigmentation.
  • reasonably priced.
  • the lipstick settles to a comfortable matte finish.
 CONS:         
  • Can be bit drying for very dry lips.
  • Settles into lip lines.
  • Can accentuate dry flaky skin.
  • presence of shimmer might not be liked by everybody.
RATING: 4/5
 RECOMMENDATIONI ma definitely impressed by this range and it is a pleasant surprise over the earlier range.Highly recommended range and shade,

Add a little funk and fun to your look @ Lakmé Salon this monsoon!

Change of season calls for a change of spirit and as the monsoon spells ignite your senses, it’s time to flash the diva look with some bright colours, not only on your nails but also in your hair. So this season don’t just restrict yourself to the usual manicure and hair care but step into your nearest Lakmé Salon to add a dash of colour with funky hair extensions and nail art.IMG_20130720_124208This monsoon let your nails do the talking and let your fingertips make a style statement. So if you are bored of those plain, boring nail colours then it’s time to paint the town red with these chic and trendy nail arts.

Jazz up your nails with rainbows, clouds, colourful designs of umbrellas, watermelons, grapes or any of your favourite fruit of the season. If this doesn’t excite you then don those neon pinks, oranges, fluorescent greens, yellows, funky peaches and plums and style them with different accessories like stones, piercings, stickers and glitters! To beat the monsoon gloominess you can even opt for light pastel shades with contemporary designs and marble finish.

Last week I was invited for an experience Hair Extensions and Nail Art at the Lakme Absolute Salon. The Lakme Absolute salon is situated at South Extension Part 1, New Delhi. I went for a simple Nail Art without glitter and stones so that I could carry then at work too without any being flashy.

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The cost of the Nail Art at the Lakme Absolute Saloon in Rs. 499 + taxes.

Hair Extensions

Change of season calls for a change of spirit and as the monsoon spells ignite your senses, it’s time to flash the diva look with some bright colours, not only on your nails but also in your hair. So this season don’t just restrict yourself to the usual manicure and hair care but step into your nearest Lakmé Salon to add a dash of colour with funky hair extensions.

Apprehensive about donning permanent hair colour? Brighten your look with eye-catching, hip, coloured real hair extensions and sport them in different styles. These premium hair extensions are available in three different colours- dynamic red, radiant blue and ecstatic purple and can be tonged, ironed or just left as it blends perfectly with the natural hair.

These extensions are plied onto your hair through a couple of strands and stay for atleast 2-3 months, till your hair grows out. This hassle free, non-cumbersome procedure allows you to get the extension fixed in a matter of seconds. So if you want to save yourself from the ordeal of bleaching your hair, choose from the vibrant array of colours to add that extra wow factor or may be mix up two different highlights and still hop out of the salon in a jiffy.

I did not go for hair extensions as my hair are short however as it started raining like crazy while I was getting my Nail Art done and there was no option of going out, I spended my time at the Lakme Absolute Salon getting a pedicure & a hair cut. The staff at the salon is extremely jolly and helpful. I had a great time at the salon and even picked up a few things from their Retail Bar as recommended by the Hair Stylist.

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So hop into your nearest Lakmé Salon to get the new coloured hair extensions and funky nail art and step out in style!

What would you like to try???

*Nail Art was provided by the Brand. 

 

 

 

 

Lakmé launches India’s first makeover application

Lakmé launches India’s first makeover application

Now reinvent your look with just a click!

July 24, 2013, Mumbai: Lakmé, India’s leading beauty brand, now introduces India’s first ever makeover application that allows consumers to experiment with their looks and get an instant makeover with the vast Lakmé pallet.

Available under the ‘Lakmé Reinvent Studio’ section on the Lakmé website, this first of its kind application is designed to precision giving the users a chance to create a look for themselves using options across all categories including Face, Eyes, Lips, etc. The application also suggests products and shades that will suit a one’s face along with tips for application tips and tricks along with an option of emailing herself, the list of products used to create the look.

Lakmé Reinvent Studio in detail :

Face: This section covers options for  base make up including foundation, concealor, powder and blush. Each of these options contain a circulur color pallete of the Lakmé products available across all ranges including Classics, 9to5 and Absolute. Once the user selects the shade according to her skin tome, she is introduced to the details of the product including its price and shade number thus helping her with a ready recknor.

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Eye: For the eyes, the app allows user to play around with different styles, thickness options for eyeliners, kajal and mascara.  Be it on the model’s image available on the app or the user’s own picture, the app allows the user to reinvent their style virtually and thereby encouraging them to try different options in reality.

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Lip: This is the most exhaustive category with Lakmé’s wide range of lipsticks across Classics, 9to5 and Absolute available for the user to play with and select the lip color that suits her style and mood. It allows the user to define the lip liner, further apply the lip color as per preference and complete the look with the lip gloss.

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Nails: This segment is also designed to detail with the user being able to select the colour based on their nail style and skin tone.

Lakmé Looks: The most fascinating section of the application, it gives the user the chance to adapt her looks to the ones created on the Lakmé diva – Kareena Kapoor. The user simply has to choose their favourite Lakmé look and click on their image to witness the same look being re-created on them. Exciting looks like Night Look, Sultry Evenings, Cocktail Glamour, Corporate Power and Sundown Shimmer are among the many options available.

The application has been developed by Vdime Solutions and is sure to be one of the biggest innovations in the make-up industry as it allows consumers to reinvent looks and get that picture perfect make-over they have always dreamt of with just a click.

Before After: The app allows you to compare your looks before and after the makeover.image012

About Lakmé:

Contemporary Indian beauty expert Lakmé continuously innovates to offer a wide range of, high performance and world class color cosmetics, skincare products, and beauty salons. In addition to leveraging Unilever’s worldwide expertise, Lakmé also partners with the leading cosmetic house Milan-based Intercos Italia, Schwann Stabilo Germany and Paris-based Fiabila. Combining international cosmetic technology with an in-depth understanding of the Indian woman’s needs, Lakmé also offers its consumers a comprehensive beauty experience through its products and services at the Lakmé Salons and Studios. For further information log on to www.lakméindia.com

Note : Press Note sent by band PR.

Beauty Benefits of Green Tea

green-tea

Green tea and its health benefits have been greatly extolled by the world. It is portrayed as a savior  for our health. We all know that green tea has antioxidants and helps to repair free radical damage. However, this gives green tea some distinct beauty benefits due its high content of antioxidants and other healthy nutrients  The inclusion of green tea for health and beauty benefits is the top story of the recent times. Nowadays, many beauty products contain green tea extracts. Scientific researches reveal that green tea is flooded with benefits and cannot help praising the immense merits of green tea.

Here are some facts about how Green Tea does wonders to your skin!

Did you know?

  • Green tea can be regarded as a storehouse of benefits for the skin. It contains a great deal of antioxidants which are effective against free radicals. These free radicals, which are formed  when the skin is exposed to the UV rays of the sun, are accountable for premature aging. 
  • Green tea has also been found extremely effective in safeguarding the skin against sunburn and tanning when applied locally.
  • The antioxidants found in green tea are also responsible in combating skin cancer by blocking the cancer causing harmful enzyme, junk.
  • This wondrous natural component is also responsible for the cell renewal process. The aged keratinocytes cells are biologically energized by the polyphenol compounds in green team, which in turn, synthesize the DNA and prevent premature aging of the cells.
  • On occasions of skin inflammation, green tea acts as a great soother. It has also been found out that green tea shows notable improvements among cases of psoriasis and rosacea, accompanied by inflammation.
  • In cases of acnes and pimples, green tea comes in great aid as the antibacterial content in it, known as catechins, reduces over stimulation of the skin hormones. Further, the overall appearance of the skin is also improved along with complexion when green tea is used as a drink or as a mask.
  • Experts suggest that applying green tea mask directly on the face is the most effective sun guard. Acne and pimples subside considerably with green tea treatment when a mask of the same is applied on to the face

Lakmé brings to you Lakmé Clean Up Clear Pores, an easy-to-use professional clean-up range enriched with goodness of green tea extracts that soothe and calm your skin and salicylic acid that helps prevent break-outs fight blemishes and reduce irritation.

Lakmé Clear Pores CLEAN UP range

 

*Press Release