LAKMÉ CLEAN-UP Fresh Fairness Ritual

Get salon-like fairness with the new

LAKMÉ CLEAN-UP Fresh Fairness Ritual


Lakmé, India’s iconic beauty brand is known to innovate continuously and add new products to its repertoire across cosmetics, salon services and skin care. In its endeavor to address every woman’s need, Lakmé adds another variant to its easy-to-use professional clean-up range to give you salon-like fresh and fair skin every day – the Lakmé Clean-Up Fresh Fairness Range.

As you go about your day to day life, skin is constantly exposed to pollutants, grime and dust. Pollution, dirt and daily routines make it stressful for your skin, making it look dull and lifeless. A salon clean-up deeply cleanses your skin to remove dirt, pollutants and pore-clogging oil from the epidermis to give you fresh and fair looking skin. Now, with the help of the new Lakmé Clean-Up Fresh Fairness range, you can get salon-like ‘Fresh Fairness. This simple regime helps you restore your skin’s glow and maintain its health.

Created by Lakmé experts, Lakmé Clean-Up Fresh Fairness Range is enriched with Glycerin and Vitabeads containing Vitamin E, Vitamin C and Vitamin B3. The antioxidant properties of Vitamin E and C help protect your skin while Vitamin B3 lightens skin tone and minimizes dark spots.

This easy-to-use professional clean-up range comes with three unique new formulations:  a face wash to cleanse all visible dirt, a scrub to remove dead cells and a mask to deposit essential vitamins.  So you can flaunt that fresh fairness, like you’ve stepped out of a salon!

The Lakmé Fresh Fairness Ritual: 
A professional weekly regime for salon-like clean up


Step 1:  FACE WASH                          

Lakm+¬ Clean-Up Fresh Fairness Face Wash

Cleanse your face with Lakmé Clean-Up Fresh Fairness Face Wash. This facewash removes visible dirt and impurities preparing your skin for a deep cleansing experience. Enhanced by glycerine and Vitabeads,  this facewash moisturizes your skin keeping it clean, fresh and visibly fair.

• Squeeze a coin sized amount on your palms and lather up

• Gently massage your wet face for 30-60 seconds

• Rinse with lukewarm water
• Use it at least twice a day for clean, fresh and fair skin
• Available in 50gm and 100gm for Rs. 90 and Rs 160 respectively


Step 2SCRUB            

Lakm+¬ Clean-Up Fresh Fairness Scrub

Scrub your face and neck with Lakmé Clean-Up Fresh Fairness Scrub. This scrub exfoliates deadcells and removes excess oil. Enriched with Vitabeads, walnut shell powder & apricot extracts it helps unclog pores, remove blackheads and restores your skin’s fairness.

  • ·         Squeeze out sufficient amount of the face scrub to cover your face and neck
  • ·         Gently massage for 2-3 minutes in circular motion with fingertips, avoiding eye contour
  • ·         Concentrate around problem areas like nose, chin and forehead
  • ·         Rinse thoroughly and pat dry
  • ·         Use it twice a week, as required to get deeply clean and smooth skin
  • ·         Available in 50gm and 100gm at Rs. 110 and Rs.225 respectively


Step 3: MASK

Lakm+¬ Clean-Up Fresh Fairness Glow MaskIndulge in the Lakmé Clean-Up Fresh Fairness Glow Mask with its nourishing nutrients that help in de-tanning. The absorbing power of clay present in the mask helps tighten pores and glycerin soothes your skin.
• Squeeze out a generous amount of mask and apply a thin film on your face and neck. Avoid the eye contour.
• Allow it to dry for 5 to 7 minutes. Dab with water to soften it and gently rinse off
• Use it once a week, to get soft supple skin with fresh fairness

• Available in 50gm and 100gm at Rs. 110 and Rs.225 respectively

Note : Press Note sent by band PR.

Kaya’s new Multi-Vitamin Rich Super Orange Bloom Range!


Get Beautiful Summer Skin with Kaya’s new Multi-Vitamin Rich Super Orange Bloom Range!

 Pool parties, BBQs, picnics, boating and beach bonfires. Come the summer months, it feels like everyone is taking the fun outdoors and existing regimes go for a toss! But outdoor fun is always accompanied by skin woes that can rip the moisture from your skin and make it look dull and lifeless!  Sun tan, sun burn, blemishes & dehydration are common as summers are notorious on your skin!

With Kaya’s new ‘Super Orange Bloom’ range of products, all you beautiful women can now flaunt your glowing sun kissed skin and also have fun in the sun! The new Super Orange Bloom range is a special skin care line consisting of multi-vitamin complex that revives dull and lifeless skin, effectively making it bright and radiant. This unique and revolutionary formula awakens and purifies the skin with a refreshing feel of orange bloom, anti-oxidant and moisturizing benefits. Improving the overall skin health, it provides dull skin with daily dose of essential vitamins.

The Super Orange Bloom range comprises of the following products:

1.       SKIN AWAKENING RINSE is a multivitamin shimmering cleanser that is designed to wash away make-up and impurities without altering skin’s natural moisture balance. The perfect combination of Multi-Vitamin Skin Awakening Complex like Vitamin B3, B5, C and E helps in enhancing dull and tired skin, thereby giving it a fresh bloom. Priced at Rs.490 for 100 ml.


2.       OVERNIGHT SKIN REPLENISHER is a light, rich textured night cream that contains effective Skin Awakening elements like Vitamin B3, B5, A, C and E and is suitable for all skin types. This specifically formulated cream offers anti-oxidant and skin renewal benefits that work best during the night time. It not only helps to revive and revitalize dull skin but also boosts skin texture and gives clarity. Priced at Rs.890 for 50ml.


3.       SKIN AWAKENING GEL provides a pleasant cooling sensation and moisturizes your skin without any greasy after feel. Designed for all skin types, this complexion booster is formulated with encapsulated vitamins B3, B5, A, C, E and F, which instantly get absorbed into the skin, thereby returning it to its natural fresh, smooth and healthy state. Priced at Rs. 1490 for 50 ml.


Now go ahead and refresh and rejuvenate your skin this summer with Kaya’s new Super Orange Bloom range and bring back that healthy summer glow!

Editor Note : The whole summers & orange is making me feel fresh. Will defiantly check it out. 

Note : Press Note sent by band PR.