Aarti Vijay Gupta at LFW W/F 2013

I Love Music

~Aarti Vijay Gupta presented a collection which is a tribute to music~

~ Aarti Vijay Gupta revives the musical passions of Picasso & Dali in her designs~

~ Shibani Kashyap opened the show with a beautiful song ~

Aarti Vijay Gupta at her show at LFW Winter Festive 2013

24th August, 2013, Mumbai: Young and artistic designer Aarti Vijay Gupta is known for her love of experimenting and expressing her fashion aesthetics with prints. This season at Lakme Fashion Week Winter festive 2013, she introduced her eclectic collection – ‘I Love Music’. The collection is an ode to the resurgence of learning based on classical sources which is an amalgamation of art & music.

Models showcasing Aarti Vijay gupta's collection at LFW Winter Festive 2013 (1)

With each season, Aarti has revealed her keen sense of innovation fused with her contemporary expression which sets her apart. Her design philosophy is simple, interweaved with artistic strokes on a structured canvas.

Models showcasing Aarti Vijay Gupta's collection at LFW Winter Festive 2013 (2)

Opening the show was singing sensation Shibani Kashyap who captivated the audience with her beautiful voice. Models strut down the ramp ahowcasing the collection fused with musical undertones of the four families of symphony orchestra: String, Woodwind, Brass & Percussion. Taking inspiration from music & the symphony orchestra, Aarti has experiment with musical notes and instruments like trumpets, saxophones, violin, bass drum in form of prints on structured silhouettes. Set in printed overlap jumpsuits, bolero jackets, trench coats, short sheath dresses, she has highlighted the association of music on a style blueprint.

Models showcasing Aarti Vijay Gupta's collection at LFW Winter Festive 2013 (3)

Inspired by the Cubism & Surrealism movements, she has applied musically inspired masterpieces by Pablo Picasso & Salvador Dali in her designs. Dali’s The Red Orchestra and Picasso’s The Old Guitarist have been mirrored in sarees and long skirts which takes the term “wearing art” to a literal intensity.

Models showcasing Aarti Vijay Gupta's collection at LFW Winter Festive 2013 (4)

Talking about her collection, designer Aarti Vijay Gupta says, I take inspiration from the things around me that I love. I am passionate about both music and art which have been instrumental in shaping this collection. Each piece in my collection has developed its individuality with its own distinctive traits. It was a natural progression of the combining power of the two to create something very unique and extraordinary that will essentially be timeless.”

Models showcasing Aarti Vijay Gupta's collection at LFW Winter Festive 2013 (5)

Art and music have always intermingled to create history & played their part in giving birth to iconic styles over the years. Fashion has always been closely linked with art & music. With her latest collection, Aarti Vijay Gupta presents a cultural tribute which is her expression of the Modern Renaissance for the fashion archives for seasons to come.

Models showcasing Aarti Vijay Gupta's collection at LFW Winter Festive 2013 (6)

About Aarti Vijay Gupta

Aarti Vijay Gupta graduated from the prestigious NIFT, Mumbai, bagging a position in the top 10 finalists of the CIAE International fashion awards. She launched her label in 2009 by debuting at the Dubai Fashion Week as the “Emerging Designer” and has never looked back since. Her strength lies in the contemporary functional clothing. Her debut lakme collection won her accolades from Fashion dignitaries like Fern Mallis and all the magazines Vogue, Marie Claire, Verve, Grazia,The Week and Mercedes Benz magazine .And her Saree made to the list of best ethnic wear 2012 list by Vogue . Harpers Bazaar did special mention as the designer to look forward to .Hi Blitz featured her as the Best Mens Resort wear Designer recently.

Whatever the genre – great fashion and music seeks to break boundaries – challenging expectations and inspiring you to see things in a completely new light. Which is why if you get the combination just right – it can become much more powerful than just merchandise: it’s a statement.

Note : Press Note sent by band PR.

Lakmé Salons Paints the Runway with Uber Cool Nail Trends at Lakmé Fashion Week Winter/Festive 2013


This Fall, Fashion Goes Beyond Clothing!

 

Lakmé Salons Paints the Runway with Uber Cool Nail Trends at

Lakmé Fashion Week Winter/Festive 2013

Mirroring the global trend this season, the second half of 2013 is going to be full of glitter, nail art and rich hues. Adding to the ensemble of stylish clothes, the cutting edge Talent Box designers worked with Lakmé Salon experts to create striking make-up, trendy hair and high voltage nail art. All the fashion femme fatales around the country gear up to take the glamour quotient a notch higher as this season is about totality and not just clothes. Lakmé Salon, the runway experts- the official hair and make-up partners for the Lakmé Fashion Week Winter/Festive 2013- Talent Box brings to you the hottest and quirkiest nail art trends for Winter/Festive 2013.

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Designer Quote: Sidhhartha Arya– My collection for LFW W/F 2013 was torn apart between conventions and following one’s dreams. Taking hints from science and technology, the print captures order and symmetry coexisting with chaos and fear. Therefore the make-up and nail art was in sync with the collection theme- black stunning statement lips and geometrical nail art designs.

Designer Quote: Deepak Goswami and Isha Kedia– We are glad to be associated with Lakmé Salon and integrate the nail art trends with our collection. Nails are fast becoming the next beauty accessory for every contemporary woman. Thus for our show, Lakmé Salon experts styled the nails with the base colors as white, black or silver complementing the sharp geometric patterns of our collection.

Lakmé Salon Expert Quote: Sushma Khan– Keeping in mind the theme of the designers, we created geometrical nail art designs to give their creation a chic runway twist. Accompanied with accessories and stones it not only enhances the look but also added that oomph factor to the collection.

Arising from the trend capital of fashion- Lakmé Fashion Week Winter/Festive 2013, nail art are the latest hot favorites of runway. So, this season let your nails do the talking and let your fingertips make a style statement!

Note : Info given by brand PR

Lakmé’s Runway Renditions-An opportunity to get featured in Cosmopolitan magazine!

Lakmé’s Runway Renditions-

 

An opportunity to get featured in Cosmopolitan magazine!

Participate in Lakmé’s ‘Look of the Day’ at Lakmé Fashion Week Winter/Festive 2013

Lakme - Runway Renditions

Mumbai, 12th August 2013: So what if you’re not on-ground at the Lakmé Fashion Week Winter/Festive, you can still be part of this fabulous fashion frenzy! Lakmé announces the launch of an exciting property- ‘Runway Renditions’. A platform that will showcase the best looks spotted on the runway this season.  A perfect combination of high street fashion and make-up that compliments, Runway Renditions will entail interesting  interactions like the ‘Look of the Day’ contest, must-see contents like DIY Videos by Clint Fernandes, Lakmé Makeup expert, as he recreates some of the most stylish and dramatic  Lakmé –Looks of the Day. This content will be available on all social media platforms.

Lakmé Runway Renditions will bring you all the runway action from LFW WF 2013 on an easyily accessible virtual platform that is sure to be a visual delight. Bloggers and Lakmé fans from around the country will get a chance to join the fashion movement by participating in Lakmé-Look of the Day contest. The contest challenges visitors to the I Love Lakmé page to put their decoding skills to test and recreate the Look of the Day. The fans have to log on to I Love Lakmé and start step by step decoding each look either on themselves or on their friends using Lakme products and upload it on the I Love Lakmé or on their own blog.  The contest begins from 23rd August 2013 and ends on 8th September 2013 when two of the best looks are picked to get featured in an advertorial in the sexy and chic “Cosmopolitan” magazine.

So get clicking away and log onto I Love Lakmé and unleash your decoding skills to win this fantastic chance!

Toni & Guy-Hair Meet Wardrobe

Britain’s Most Celebrated Hair-Styling Brand

TONI&GUY HairMeetWardrobe Now in India 

~ The Premium British hair-styling brand makes a fashionable entry in India; Showcases its premier looks through style divas Malaika Arora Khan, Soha Ali Khan, Anusha Dandekar ~

~ Celebrity stylist Mark Hampton and Manish Arora bring TONI&GUY HairMeetWardrobe to life ~

TONI&GUY HairMeetWardrobe Launch_Anusha Dandekar, Mark Hampton, Srinanda...

In the picture (left to right): Anusha Dandekar, Mark Hampton – TONI&GUY HairMeetWardrobe Global Hair Ambassador, Srinandan Sundaram – General Manager, Haircare, Hindustan Unilever Limited, Malaika Arora Khan, Manish Arora – TONI&GUYHairMeetWardrobe, Official Fashion Stylist and Soha Ali Khan

Mumbai 08 August 2013: TONI&GUY HairMeetWardrobe, Britain’s most celebrated hair-styling brand, today made a resounding foray into the Indian market, bringing with it a gamut of its most distinguished global products. Dominating the twin worlds of high fashion and hair styling, TONI&GUY HairMeetWardrobe coherently defines everything that lies in between. The debut launch emphasises the brand’s philosophy of ‘HairMeetWardrobe’, showcasing the revolutionary concept of how hair can be worn as an accessory.

The much anticipated India launch witnessed an avant-garde evening with an enthralling musical performance, witnessed by the crème-de-la-crème of the fashion and film fraternity. TONI&GUY’s HairMeetWardrobe Global Hair Ambassador Mark Hampton and official fashion stylist Manish Arora together brought to life the brand’s HairMeetWardrobe philosophy by lending their creative sensibilities to hair styling and wardrobe, respectively.

Themed on the concept of ‘HairMeetWardrobe,’ and the three timeless looks – Casual, Classic and Glamour – ace choreographer Shiamak Dhawar, beautifully brought to life the brand’s philosophy through a themed musical performance. At the musical, Anusha, Soha and Malaika performed as showstoppers for their respective themes.

Three Indian fashionistas – the glamorous Malaika Arora Khan, classic beauty Soha Ali Khan and casual yet chic Anusha Dandekar walked the red carpet in three timeless looks curated by Mark Hampton, TONI&GUY’s HairMeetWardrobe Global Hair Ambassador. Each of these divas embodied the theme of a chic TONI&GUY HairMeetWardrobe range, namely – Glamour, Classic and Casual.

TONI&GUY Hair Meet Wardrobe's Three Timess collections - Casual, Glamour...

Mark Hampton, TONI&GUY’s HairMeetWardrobe Global Hair Ambassador is the go-to expert for shoots, rock stars and leading fashion brands internationally, and regularly shoots with the biggest fashion titles and global fashion names like Vogue Italia, Harper’s Bazaar and POP. Speaking at the launch event, Mark Hampton said, “The launch of TONI&GUY HairMeetWardrobe celebrates a new beginning in the way Indians wear their hair. I really enjoyed translating the brand’s philosophy and attitude into Indian styling sensibilities for the three Divas. I am passionate about putting hair at the heart of the show and ‘Dressing from the Head Down,’ and I am glad to have done just that here!”

Official Fashion Stylist Manish Arora, who brought the wardrobe to life, said, “I am super excited to partner with TONI&GUY HairMeetWardrobe. I have always been a fan of the brand and it’s concepts. As a designer it was very exciting for me to depict the TONI&GUY HairMeetWardrobe philosophy with three timeless looks – Casual, Classic and Glamour.  The three looks that I created for Malaika, Soha and Anusha were conceptualised keeping in mind the idea of ‘Dressing from head down.’ Working with Mark Hampton to create these iconic looks was a truly delightful experience.”

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Mark Hampton enhanced Malaika Arora Khan’s glamorous look by emphasizing her TONI&GUY HairMeetWardrobe Glamour beautiful long tresses into a high-glamour beautiful long tresses into a high-glamour waves. A Moisturizing Shine Spray from the collection was used to give her hair a weightless collection was used to give her hair a weightless dress’ shine. Malaika, who embodied TONI&GUY HairMeetWardrobe Glamour variant looked ravishing in Manish Arora’s ‘Glam black baroque.

Malaika Arora Khan, who embodied the TONI&GUY HairMeetWardrobe Glamour look said, “I am thrilled to represent the Glamour collection which I believe is entirely in line with my personality and personal fashion sensibilities. My hair and wardrobe spells confidence and glamour. And I like that!”

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Mark Hampton leveraged Soha Ali Khan’s sophisticated aura and emphasized her classic Indian beauty by giving her vintage sideswept waves. Mark used TONI&GUY HairMeetWardrobe Shine-gloss serum, a light weight formula, from the Classic collection to weight formula to seal her flawless look. Soha, who embodied the TONI&GUY HairMeetWardrobe Classic variant, looked gorgeous in Manish Arora’s ‘scarlet princess dress.

Soha Ali Khan, flaunted the Classic TONI&GUY HairMeetWardrobe look and said, “Classic is timeless, it is ageless and you can always give it a contemporary twist. I am most comfortable in this look and I am glad to have been chosen to represent the Classic collection which I believe compliments my personality too.”

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Mark Hampton highlighted Anusha Dandekar’s naturally casual and chic personality by accentuating her enviable cool quotient with textured top-knot using TONI&GUY HairMeetWardrobe Sea-salt texturizing spray from the Casual collection. Anusha, who embodied the TONI&GUY HairMeetWardrobe Casual variant, looked stunning in Manish Arora’s ‘acid washed jacket’

Representing the TONI&GUY HairMeetWardrobe Casual look, Anusha Dandekar commented, “I am extremely excited to represent the TONI&GUY HairMeetWardrobe Casual collection. It is entirely in line with my personal style mantra.  I love keeping my style casual because it’s fun and allows me to experiment with my looks every day.”

Speaking at the launch of TOI&GUY HairMeetWardobe, Srinandan Sundaram, General Manager, Haircare, Hindustan Unilever Limited said, “TONI&GUY HairMeetWardrobe brings to India an innovative, creative and rather redefined approach to hairdressing. The brand lives the HairMeetWardrobe philosophy of ‘Dressing from the Head Down’ and this remains intrinsic to our entire product range. The TONI&GUY HairMeetWardrobe Prep, Cleanse & Nourish and Men’s range, along with fashion inspired collections of Casual, Classic and Glamour, enables fashion forward men and women to experiment, create and express their personal sense of style. These products have been inspired by and developed around individual yet timeless fashion themes that make every style easily attainable.”

Product-Packshot

To celebrate TONI&GUY HairMeetWardrobe’s India launch, celebrities like Shamita Shetty, Anil Chopra, Preeti Jhangiani, Apurva Agnihotri, Shweta Salve, Narayani Shastri, Rahul Vaidya; Designers Aki Narula, Swapnil Shinde; Models Priya Trivedi, Carol Gracious amongst many others were in full attendance at the musical extravaganza.

TONI&GUY HairMeetWardrobe launched six vivid ranges from its global portfolio: Cleanse and Nourish, Prep and Men’s Classic; and timeless collections inspired by fashion Casual, Collection and Glamour Collection.

Note : Press Note sent by band PR.

Lakme’s Absolute chance to win a Sabyasachi Saree

ROYAL BY SABYASACHI

Lakme Absolute Royal By Sabyasachi 2

Lakmé’s Ticket to Fashion- Your chance to be an Absolute Queen

Participate in Lakme Ticket To Fashion contest and stand a chance to win a Sabyasachi Sari

The most awaited fashion extravangaza- Lakme Fashion Week Winter/Festive 2013 just got more exciting! Lakme- India’s leading beauty brand has announced a unique contest that could get the grand winner a sari from the grand maestro Sabyasachi Mukherjee himself.

The third successful season of the campaign ending on 20 August 2013 is a simple contest. All one needs to do is the following- Log onto the Lakme Ticket To Fashion App on I Love Lakme page on Facebook, upload a picture a picture and write a short note about a moment when she felt like a queen and submit. 10 lucky winners will get an all-expense paid trip to India premier fashion event-Lakme Fashion Week W/F 2013 being held at Grand Hyatt, Mumbai from 23rd-27th Aug, 2013. And 1 grand winner gets to take home a Sabyasachi Mukherjee sari, gifted by the king of couture himself. So log on now to grab this once in a lifetime chance at living the Absolute Royal life.

Contest entries valid till 20th August 2013.

Pêra Doce flagship store at Ambience Mall, Vasant Kunj.

Pêra Doce Launches its First Ever Store in Delhi

Pêra Doce launches its flagship store with a premier collection for Women

July 2013, New Delhi: Pêra Doce, a woman’s premier fashion brand launches their flagship store inAmbience Mall, Vasant Kunj. The high street fashion brand specialises in international clothing; with their collections changing every fortnight to keep you up to date with the latest global trends. The word Pêra Doce literally means ‘a sweet pear’ in Portuguese: A perfect example of the women that the brand aspires to dress – confident, independent and carefree with a hint of poetry in her sway. The clothing line is divided into four categories, a quatrain if you may: Everyday, Pret, Perfection and Luxe that ranges from Rs.600 to Rs.12000. And like any form and will seduce women of every shape and size, offering sizes small to plus.

Pera Doce's store launch on 3rd July 2013 at Ambience Mall, Vasant Kunj (21)

Pera Doce store situated at Ambience Mall, Vasant Kunj.

Pêra Doce was conceptualised by three brothers, who have been working tirelessly in the retail apparel industry for the past thirty years. The brand is all set to foray into the domestic retail industry with a keen understanding of the fashion market and its fancies and whims. The design office of Pêra Doce is based in New York.

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Pêra Doce’s collection is inspired by strong, independent woman whose fast life needs a versatile wardrobe. Marshmallow and dense lacks lays the foundation of the collection while fresh pastels, bright fuchsias and earthy tones give a dimension to the colour palette. The collection consists of all the latest fashion trends like graphic stripes, checks, florals and so much more.

 Pera Doce store at Ambience Mall, Vasant Kunj

The accessories are inspired by tribal jewels in mixed metals that will add glamour to any Fashion Diva’s ensemble, while the handbags include envelope clutches and sling bags that will even add a touch of zing to your everyday outfit.

 Pera Doce's store launch on 3rd July 2013 at Ambience Mall, Vasant Kunj (5)

Mr. Punweet Singh, Director, Pêra Doce said, “It is with great pleasure we announce the opening of our flagship Pêra Doce store in Delhi. We are confident that our shoppers will like our collection and we will be a huge success in the future.”

 Pera Doce's store launch on 3rd July 2013 at Ambience Mall, Vasant Kunj (81)

The store boasts of simplistic design and minimalist accent. It emanates a raw industrial feel along with a clever play of the basic colours that sets it apart. White and black dominates the ceiling and walls; while Pêra Doce’s shade of green will floor all shoppers – literally with the floor sporting it with panache. It is through such elegant gestures that the store sets itself apart.

Pera Doce's store launch on 3rd July 2013 at Ambience Mall, Vasant Kunj (209)

Keeping in with the digital age of everything “e” from commerce to shopping, the brand has also ventured into the e-commerce space with its very own digital platform. Through it the brand not only plans to disseminate their key message but also dress women all over the world – in the exquisite Pêra Doce way. The e-portal has an easy navigation and innovative applications, which is especially designed to make your online shopping a smooth experience.

“We want to empower our shoppers to own their shopping experience in such a way – whether online or as a mobile app. I personally would love the ability to pay online from the convenience of my home/office rather than physically going to a store and waiting in line,” adds Punweet Singh.

Pêra Doce has an extensive network and plans to further grow the brand in India. At present, the brand is looking at opening more stores within Delhi over the next few months.

Note : Press Release