I Love Music
~Aarti Vijay Gupta presented a collection which is a tribute to music~
~ Aarti Vijay Gupta revives the musical passions of Picasso & Dali in her designs~
~ Shibani Kashyap opened the show with a beautiful song ~
24th August, 2013, Mumbai: Young and artistic designer Aarti Vijay Gupta is known for her love of experimenting and expressing her fashion aesthetics with prints. This season at Lakme Fashion Week Winter festive 2013, she introduced her eclectic collection – ‘I Love Music’. The collection is an ode to the resurgence of learning based on classical sources which is an amalgamation of art & music.
With each season, Aarti has revealed her keen sense of innovation fused with her contemporary expression which sets her apart. Her design philosophy is simple, interweaved with artistic strokes on a structured canvas.
Opening the show was singing sensation Shibani Kashyap who captivated the audience with her beautiful voice. Models strut down the ramp ahowcasing the collection fused with musical undertones of the four families of symphony orchestra: String, Woodwind, Brass & Percussion. Taking inspiration from music & the symphony orchestra, Aarti has experiment with musical notes and instruments like trumpets, saxophones, violin, bass drum in form of prints on structured silhouettes. Set in printed overlap jumpsuits, bolero jackets, trench coats, short sheath dresses, she has highlighted the association of music on a style blueprint.
Inspired by the Cubism & Surrealism movements, she has applied musically inspired masterpieces by Pablo Picasso & Salvador Dali in her designs. Dali’s The Red Orchestra and Picasso’s The Old Guitarist have been mirrored in sarees and long skirts which takes the term “wearing art” to a literal intensity.
Talking about her collection, designer Aarti Vijay Gupta says, “I take inspiration from the things around me that I love. I am passionate about both music and art which have been instrumental in shaping this collection. Each piece in my collection has developed its individuality with its own distinctive traits. It was a natural progression of the combining power of the two to create something very unique and extraordinary that will essentially be timeless.”
Art and music have always intermingled to create history & played their part in giving birth to iconic styles over the years. Fashion has always been closely linked with art & music. With her latest collection, Aarti Vijay Gupta presents a cultural tribute which is her expression of the Modern Renaissance for the fashion archives for seasons to come.
About Aarti Vijay Gupta
Aarti Vijay Gupta graduated from the prestigious NIFT, Mumbai, bagging a position in the top 10 finalists of the CIAE International fashion awards. She launched her label in 2009 by debuting at the Dubai Fashion Week as the “Emerging Designer” and has never looked back since. Her strength lies in the contemporary functional clothing. Her debut lakme collection won her accolades from Fashion dignitaries like Fern Mallis and all the magazines Vogue, Marie Claire, Verve, Grazia,The Week and Mercedes Benz magazine .And her Saree made to the list of best ethnic wear 2012 list by Vogue . Harpers Bazaar did special mention as the designer to look forward to .Hi Blitz featured her as the Best Mens Resort wear Designer recently.
Whatever the genre – great fashion and music seeks to break boundaries – challenging expectations and inspiring you to see things in a completely new light. Which is why if you get the combination just right – it can become much more powerful than just merchandise: it’s a statement.
Note : Press Note sent by band PR.