Lakmé launches India’s first makeover application
Now reinvent your look with just a click!
July 24, 2013, Mumbai: Lakmé, India’s leading beauty brand, now introduces India’s first ever makeover application that allows consumers to experiment with their looks and get an instant makeover with the vast Lakmé pallet.
Available under the ‘Lakmé Reinvent Studio’ section on the Lakmé website, this first of its kind application is designed to precision giving the users a chance to create a look for themselves using options across all categories including Face, Eyes, Lips, etc. The application also suggests products and shades that will suit a one’s face along with tips for application tips and tricks along with an option of emailing herself, the list of products used to create the look.
Lakmé Reinvent Studio in detail :
Face: This section covers options for base make up including foundation, concealor, powder and blush. Each of these options contain a circulur color pallete of the Lakmé products available across all ranges including Classics, 9to5 and Absolute. Once the user selects the shade according to her skin tome, she is introduced to the details of the product including its price and shade number thus helping her with a ready recknor.
Eye: For the eyes, the app allows user to play around with different styles, thickness options for eyeliners, kajal and mascara. Be it on the model’s image available on the app or the user’s own picture, the app allows the user to reinvent their style virtually and thereby encouraging them to try different options in reality.
Lip: This is the most exhaustive category with Lakmé’s wide range of lipsticks across Classics, 9to5 and Absolute available for the user to play with and select the lip color that suits her style and mood. It allows the user to define the lip liner, further apply the lip color as per preference and complete the look with the lip gloss.
Nails: This segment is also designed to detail with the user being able to select the colour based on their nail style and skin tone.
Lakmé Looks: The most fascinating section of the application, it gives the user the chance to adapt her looks to the ones created on the Lakmé diva – Kareena Kapoor. The user simply has to choose their favourite Lakmé look and click on their image to witness the same look being re-created on them. Exciting looks like Night Look, Sultry Evenings, Cocktail Glamour, Corporate Power and Sundown Shimmer are among the many options available.
The application has been developed by Vdime Solutions and is sure to be one of the biggest innovations in the make-up industry as it allows consumers to reinvent looks and get that picture perfect make-over they have always dreamt of with just a click.
Before After: The app allows you to compare your looks before and after the makeover.
Contemporary Indian beauty expert Lakmé continuously innovates to offer a wide range of, high performance and world class color cosmetics, skincare products, and beauty salons. In addition to leveraging Unilever’s worldwide expertise, Lakmé also partners with the leading cosmetic house Milan-based Intercos Italia, Schwann Stabilo Germany and Paris-based Fiabila. Combining international cosmetic technology with an in-depth understanding of the Indian woman’s needs, Lakmé also offers its consumers a comprehensive beauty experience through its products and services at the Lakmé Salons and Studios. For further information log on to www.lakméindia.com
Note : Press Note sent by band PR.