NEW from TRESemmé : Keratin Smooth range for Salon smooth hair at home

Mumbai, 19th April, 2013: From its origins in salons back in 1974, TRESemmé has always been driven by a simple truth; every woman deserves to look fabulous, like she may have just stepped out of a salon. Used by top hair stylists all over the world, TRESemmé is dedicated to creating salon-inspired, products to help women create their own style and get salon like gorgeous hair at home.

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In India, regardless of their hair type, women may often experience frizzy hair. While most women think that hair frizz only happens to those with naturally wavy or curly hair, the fact remains that frizz is caused by moisture-zapped tresses, and can affect any hair type. When hair is straight the cuticle lies flat; however hair experiences frizz when the outer cuticle lifts up, looking like a shingled roof. Natural Keratin protein moisturizes and rejuvenates hair making it more manageable and less frizzy.

TRESemmé understands women’s intrinsic desire for salon gorgeous hair at home. Especially designed for women seeking healthy looking hair and a sleek and shiny style, new TRESemmé Keratin Smooth transforms your hair to be smoother and easier to style. Infused with Keratin it rescues hair from the brink of unruly despair.Containing lower sulphates compared to other TRESemmé products, TRESemmé Keratin Smooth Shampoo leaves hair clean, shiny and manageable. The TRESemmé Keratin Smooth Conditioner helps nourish each strand to leave hair gorgeously straighter and shinier than before. In comparison to other non-conditioning shampoos, TRESemmé Keratin Smooth controls frizz for up to 48 hours and transform hair to be shinier and more manageable.

As the brand ambassador of TRESemmé, acclaimed model turned actor Diana Penty shared how TRESemmé Keratin Smooth is the perfect hair solution for her. “When I was approached by TRESemmé to partner with the brand, I was sure that I would only endorse TRESemmé if I was convinced – The brand now has a new addition to its long list of fans! For me, the TRESemmé Keratin Smooth range worked perfectly. I love my straight hair; and therefore frizz can be an absolute nightmare.  TRESemmé Keratin Smooth is a quick and easy solution to achieving salon gorgeous hair no matter your hair type.”

Diana Penty at the Launch of new TRESemmé Keratin Smooth range

Speaking at the launch of TRESemmé Keratin Smooth, Srinandan Sundaram, General Manager, Haircare, Hindustan Unilever Limited said “TRESemmé recognizes the intrinsic aspiration of Indian women to have salon like smooth and manageable hair. TRESemmé is dedicated to address the growing consumer need and bring professional salon like transformation for women at home. Since its launch in India, TRESemmé products have been consistently well received and have successfully carved a niche in the market with its cutting edge salon innovations.”

TRESemmé Keratin Smooth Shampoo:

• Keratin Smooth Shampoo, 100ml Rs.80/-

• Keratin Smooth Shampoo, 225ml Rs.160/-

• Keratin Smooth Shampoo, 600ml Rs.325/-

TRESemmé Keratin Smooth Conditioner:

• Keratin Smooth Conditioner, 100ml Rs.80/-

• Keratin Smooth Conditioner, 225ml Rs.160/-

 

About TRESemmé

TRESemmé was created in St Louis, Missouri, by high-profile hairstylist Edna Emmé, who gave her name to the brand.  Back then, the product was only available in professional hairdressing salons. Over the following sixty five years, TRESemmé has continued to build on its early success, helping women look great throughout the world. TRESemmé is dedicated to creating cutting edge salon innovation hair care and styling products without the salon price tag. Our salon-inspired products are enriched with high quality ingredients to help you experience that salon feeling, every day.

Note : Press Note sent by band PR.

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